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What is TRAK?

Access a top-tier marketing database 24/7 with a flexible pay-as-you-go pricing structure that fits your needs. Create lookalike models powered by artificial intelligence in a matter of moments, eliminating the lengthy wait times typically associated with such processes. The TRAK platform streamlines the initiation, management, and conclusion of your marketing campaigns, allowing you to take charge of your efforts. Escape the limitations of traditional data environments and gain ownership of your own data. Engage your primary audiences seamlessly through personalized communication channels, such as direct mail, email, digital media, and connected TV. This service checks multiple boxes and includes a self-service feature, giving it an edge over other options in the market. Leverage TRAK’s vast consumer database to create predictive models or target specific audiences effectively. Improve your data records by incorporating opt-in email addresses, IP addresses, and phone numbers. Additionally, you can enhance your audience profiles with details like age and income, which will lead to more effective marketing strategies. Perform essential functions like data cleaning, standardization, and deduplication with remarkable ease. Uncover the high-quality marketing data you’ve been searching for, accessible whenever you need it. TRAK utilizes the capabilities of artificial intelligence and machine learning to transform conventional data science and modeling techniques, helping you maintain a competitive edge in the ever-evolving marketing arena. This cutting-edge approach not only reduces time spent on tasks but also provides more precise insights that can enhance your marketing campaigns significantly. By embracing this technology, you position yourself to achieve greater success in your marketing endeavors.

What is Catalina?

By harnessing immediate insights and rapid responsiveness, we provide customized marketing strategies for consumer packaged goods (CPG) that illuminate shopper behavior and strengthen consumer relationships, all at an unparalleled scale. Identifying your target audience and selecting the best channels for effective messaging is crucial. Before developing your communication approach, a deep understanding of your audience is vital. Leverage our tailored or syndicated segments to engage shoppers more effectively. Our team of data specialists excels in offering valuable insights through comprehensive analysis of shopper data, which allows for a better grasp of diverse demographics. Our analytical tools yield exceptionally precise insights based on extensive consumer data, guaranteeing that your communications are highly tailored. Craft individualized messages that transform occasional shoppers into steadfast buyers and passionate brand supporters. Whether you aim to penetrate a new market or enhance loyalty among current customers, we are dedicated to helping you convey relevant and compelling messages that resonate profoundly. In the constantly shifting realm of consumer preferences, maintaining flexibility in your marketing strategy is essential for ongoing success, enabling you to adapt to new trends and consumer needs swiftly.

Media

Media

No images available

Integrations Supported

AdQuick
Cadent
Databricks Data Intelligence Platform
LiveRamp
The Trade Desk

Integrations Supported

AdQuick
Cadent
Databricks Data Intelligence Platform
LiveRamp
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TRAK Data

Company Location

United States

Company Website

trakdatainc.com

Company Facts

Organization Name

Catalina

Date Founded

1983

Company Location

United States

Company Website

www.catalina.com

Categories and Features

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

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