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What is TRAK?

Access a top-tier marketing database 24/7 with a flexible pay-as-you-go pricing structure that fits your needs. Create lookalike models powered by artificial intelligence in a matter of moments, eliminating the lengthy wait times typically associated with such processes. The TRAK platform streamlines the initiation, management, and conclusion of your marketing campaigns, allowing you to take charge of your efforts. Escape the limitations of traditional data environments and gain ownership of your own data. Engage your primary audiences seamlessly through personalized communication channels, such as direct mail, email, digital media, and connected TV. This service checks multiple boxes and includes a self-service feature, giving it an edge over other options in the market. Leverage TRAK’s vast consumer database to create predictive models or target specific audiences effectively. Improve your data records by incorporating opt-in email addresses, IP addresses, and phone numbers. Additionally, you can enhance your audience profiles with details like age and income, which will lead to more effective marketing strategies. Perform essential functions like data cleaning, standardization, and deduplication with remarkable ease. Uncover the high-quality marketing data you’ve been searching for, accessible whenever you need it. TRAK utilizes the capabilities of artificial intelligence and machine learning to transform conventional data science and modeling techniques, helping you maintain a competitive edge in the ever-evolving marketing arena. This cutting-edge approach not only reduces time spent on tasks but also provides more precise insights that can enhance your marketing campaigns significantly. By embracing this technology, you position yourself to achieve greater success in your marketing endeavors.

What is DataGroomr?

DataGroomr offers a straightforward solution for eliminating duplicate records in Salesforce by leveraging advanced Machine Learning technology. This tool automatically identifies duplicate entries, placing them into a convenient queue where users can easily review and compare them side by side, making informed decisions about which data to retain, modify, or merge. With DataGroomr, you gain all the necessary features to efficiently find, merge, and eradicate duplicates. The sophisticated algorithms at work streamline the entire process, allowing for seamless merging of duplicate records with just a click or in bulk directly within the application. Users have the flexibility to choose specific field values to establish a master record, or they can opt for inline editing to introduce new information. It's crucial to maintain a duplicate-free environment across your organization, and you have the ability to customize your data based on various criteria such as industry, region, or any specific Salesforce field. The import wizard enhances this functionality by enabling you to merge, deduplicate, and append records during the import process. Additionally, you can schedule automated duplication reports and bulk merging tasks according to your preferred timeline, ensuring a smooth and efficient workflow. This way, DataGroomr not only simplifies the management of your Salesforce records but also significantly boosts overall data integrity and organization efficiency.

Media

Media

Integrations Supported

Salesforce

Integrations Supported

Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

$99 per user per year
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TRAK Data

Company Location

United States

Company Website

trakdatainc.com

Company Facts

Organization Name

DataGroomr

Date Founded

2019

Company Location

United States

Company Website

datagroomr.com

Categories and Features

Categories and Features

Data Preparation

Collaboration Tools
Data Access
Data Blending
Data Cleansing
Data Governance
Data Mashup
Data Modeling
Data Transformation
Machine Learning
Visual User Interface

Data Quality

Address Validation
Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge
Metadata Management

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