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What is TRAK?

Access a top-tier marketing database 24/7 with a flexible pay-as-you-go pricing structure that fits your needs. Create lookalike models powered by artificial intelligence in a matter of moments, eliminating the lengthy wait times typically associated with such processes. The TRAK platform streamlines the initiation, management, and conclusion of your marketing campaigns, allowing you to take charge of your efforts. Escape the limitations of traditional data environments and gain ownership of your own data. Engage your primary audiences seamlessly through personalized communication channels, such as direct mail, email, digital media, and connected TV. This service checks multiple boxes and includes a self-service feature, giving it an edge over other options in the market. Leverage TRAK’s vast consumer database to create predictive models or target specific audiences effectively. Improve your data records by incorporating opt-in email addresses, IP addresses, and phone numbers. Additionally, you can enhance your audience profiles with details like age and income, which will lead to more effective marketing strategies. Perform essential functions like data cleaning, standardization, and deduplication with remarkable ease. Uncover the high-quality marketing data you’ve been searching for, accessible whenever you need it. TRAK utilizes the capabilities of artificial intelligence and machine learning to transform conventional data science and modeling techniques, helping you maintain a competitive edge in the ever-evolving marketing arena. This cutting-edge approach not only reduces time spent on tasks but also provides more precise insights that can enhance your marketing campaigns significantly. By embracing this technology, you position yourself to achieve greater success in your marketing endeavors.

What is ExactBuyer?

ExactBuyer delivers real-time job updates and confirmation for each prospects list you obtain, ensuring you avoid wasting resources on outdated data. This platform significantly improves data-driven processes, including lead scoring, routing, segmentation, and personalization, by providing precise and actionable insights from ExactBuyer. By implementing ExactBuyer, the quality and relevance of your data are enhanced right from the moment a record is created in your CRM system. You can set it up and let it run, as the system automatically captures, appends, and standardizes high-quality data for both new and existing records. Additionally, integrating the most extensive B2B data into your current sales and marketing tech stack is a breeze, allowing you to utilize ExactBuyer’s broad range of applications to engage your target audience more effectively. You can also design tailored B2B audiences for your digital advertising campaigns across various platforms, including Facebook, Twitter, LinkedIn, and the Google Display Network, which greatly improves your outreach efforts. This all-encompassing strategy not only saves you valuable time but also significantly enhances the success of your marketing initiatives while ensuring you stay ahead in a competitive landscape. Embracing such innovative solutions is essential for staying relevant and effective in today’s fast-paced market.

Media

Media

Integrations Supported

Airtable
Google Chrome
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Salesforce
Unified.to
Zapier

Integrations Supported

Airtable
Google Chrome
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Salesforce
Unified.to
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TRAK Data

Company Location

United States

Company Website

trakdatainc.com

Company Facts

Organization Name

ExactBuyer

Date Founded

2019

Company Location

United States

Company Website

www.exactbuyer.com

Categories and Features

Categories and Features

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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