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What is Tapjoy?

We streamline the way advertisers connect with distinct audiences across the most popular mobile games and apps. Our mobile advertising solutions, combined with market research and app monetization strategies, not only encourage growth but also motivate mobile users through various incentives. Advertisers can define specific goals for in-app actions, incurring costs only when users accomplish set tasks like completing a game tutorial or advancing through a level. A vital aspect of mobile monetization is the rewarded video format, which engages users with video ads at key moments during gameplay, granting them virtual currency that enriches their overall experience. Interstitial videos cover the full screen during seamless transitions within apps or games, complete with a timer and an optional skip feature to enhance user convenience. Additionally, an offerwall integrates a variety of rewarded advertising options in one location within the app, allowing users to choose offers in exchange for virtual currency. This adaptable format can be tailored to suit any application that operates within a virtual economy, thus boosting user interaction and overall satisfaction. By leveraging these innovative advertising strategies, developers not only enhance the user experience but also gain valuable insights and revenue streams, fostering a mutually beneficial ecosystem for both users and creators. Ultimately, this synergistic approach leads to a more engaging digital environment for everyone involved.

What is GumGum?

GumGum, an international media and technology firm, focuses on contextual intelligence, leveraging over ten years of machine learning expertise to derive insights from digital content within the advertising and sports sectors. They offer a range of cutting-edge, future-ready solutions tailored for advertisers. Their flagship platform, Verityâ„¢, analyzes the semantics of images, text, and video across the internet, enabling marketers to strategically place ads in environments where audiences are most engaged and receptive. By integrating contextual targeting with brand safety measures and unique high-impact ad formats, GumGum ensures superior levels of accuracy, efficiency, and performance in advertising. Additionally, their in-game advertisements empower brands to tap into the vast engagement potential of a global audience, enhancing connection and interaction with consumers. This approach not only elevates brand visibility but also enriches consumer experience through relevant content.

Media

Media

Integrations Supported

152 Media
Bucksense
Easy Monetization
Intuizi
Kochava
NextDNS
Singular

Integrations Supported

152 Media
Bucksense
Easy Monetization
Intuizi
Kochava
NextDNS
Singular

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tapjoy

Date Founded

2007

Company Location

United States

Company Website

www.tapjoy.com

Company Facts

Organization Name

GumGum

Date Founded

2007

Company Location

United States

Company Website

www.gumgum.com

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

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