Tapad vs. MarketingConnect

The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach. With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries: 1. What sources generate your highest-quality traffic? 2. Can you outline the customer journey in detail? 3. What are the best ways to engage with high-intent, in-market prospects? Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.

Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.

Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.

Epicor Kinetic boasts a legacy of over five decades in manufacturing, establishing itself as a leader in delivering customized solutions on a global scale. At the heart of the Epicor strategy lies the cultivation of authentic, enduring partnerships, which ensures that its offerings are responsive to ever-evolving business requirements. Kinetic aims not only to meet existing needs but also to guide organizations towards the principles of Industry 4.0 and smarter manufacturing practices. This proactive stance is enhanced by the Epicor dedication to pioneering cloud solutions, characterized by unparalleled security, ease of use, and robust support. With an intuitive interface, Epicor Kinetic -- the global, AI-powered cloud ERP designed specifically for discrete, mixed-mode, and make-to-order manufacturers in the small and mid-market spaces -- empowers everyday users to transform business data into actionable insights and impactful reports that enhance productivity. By incorporating cutting-edge AI, machine learning, and Internet of Things technologies, the user experience provided by Kinetic enables a seamless transition to modern manufacturing methodologies. While primarily focused on cloud-based solutions, Epicor Kinetic also accommodates on-premises and hybrid deployment options, ensuring flexibility for various operational needs. Kinetic not only propels customer ambitions forward by offering tools to enhance productivity, growth, and operational efficiency but also solidifies Epicor's role as an indispensable ally for the most vital enterprises worldwide. Consequently, partnering with Epicor translates into a strategic advantage in navigating the complexities of today's manufacturing landscape.

Manage Engine's EventLog Analyzer stands out as the most cost-effective security information and event management (SIEM) software in the market. This secure, cloud-based platform encompasses vital SIEM functionalities such as log analysis, log consolidation, user activity surveillance, and file integrity monitoring. Additional features include event correlation, forensic analysis of logs, and retention of log data. With its robust capabilities, real-time alerts can be generated, enhancing security response. By utilizing Manage Engine's EventLog Analyzer, users can effectively thwart data breaches, uncover the underlying causes of security challenges, and counteract complex cyber threats while ensuring compliance and maintaining a secure operational environment.

We offer organizations a digital workspace that feels like home. Claromentis has enhanced the functionalities of the conventional intranet, enabling users to access vital information, engage in communication and collaboration with colleagues, optimize business workflows, and acquire new skills. Our digital workplace solution ensures that teams stay connected with each other and their tasks, no matter their physical location. It integrates all the essential tools your team requires to perform their roles efficiently, whether they are working from an office or operating remotely. Renowned brands globally, including well-known entities such as Virgin Care, Legal & General, and Crabtree & Evelyn, alongside non-profit organizations like SeriousFun Children's Network and forward-thinking tech firms such as Boost.ai, place their trust in our solutions. This widespread trust showcases the effectiveness and reliability of our digital workplace software.

DataHub stands out as a dynamic open-source metadata platform designed to improve data discovery, observability, and governance across diverse data landscapes. It allows organizations to quickly locate dependable data while delivering tailored experiences for users, all while maintaining seamless operations through accurate lineage tracking at both cross-platform and column-specific levels. By presenting a comprehensive perspective of business, operational, and technical contexts, DataHub builds confidence in your data repository. The platform includes automated assessments of data quality and employs AI-driven anomaly detection to notify teams about potential issues, thereby streamlining incident management. With extensive lineage details, documentation, and ownership information, DataHub facilitates efficient problem resolution. Moreover, it enhances governance processes by classifying dynamic assets, which significantly minimizes manual workload thanks to GenAI documentation, AI-based classification, and intelligent propagation methods. DataHub's adaptable architecture supports over 70 native integrations, positioning it as a powerful solution for organizations aiming to refine their data ecosystems. Ultimately, its multifaceted capabilities make it an indispensable resource for any organization aspiring to elevate their data management practices while fostering greater collaboration among teams.

TrueLoyal delivers a next-generation loyalty platform that helps consumer brands keep customers engaged for life. Leveraging AI-driven personalization and omnichannel integration, it allows businesses to design and manage loyalty programs that work across eCommerce, retail, and distributor networks. The platform includes features such as gamification, rewards catalogs, predictive churn prevention, advocacy programs, and receipt-based engagement, enabling brands to turn every interaction into an opportunity for retention. With advanced analytics and data collection, TrueLoyal empowers companies to capture zero- and first-party data to fuel smarter marketing decisions. Its pre-built integrations and open API ensure seamless connectivity with major systems, reducing complexity and accelerating deployment. Case studies from industries like beauty, automotive, and food & beverage highlight measurable results, including over 150% increases in repeat revenue and significant boosts in customer satisfaction scores. Beyond the technology, TrueLoyal offers consulting and strategy services to ensure brands launch with confidence and continuously optimize their programs. Customers benefit from a holistic loyalty ecosystem that drives advocacy through social commerce, user-generated content, surveys, and product sampling. By aligning loyalty initiatives with brand strategy, TrueLoyal transforms transactional relationships into long-term partnerships. Its mission is to provide brands with the flexibility, intelligence, and tools they need to scale retention and revenue in a sustainable way.

Papirfly is a trusted SaaS provider empowering global businesses to deliver consistent, on-brand content at scale. Combining Digital Asset Management (DAM) with templated content creation, Papirfly enables marketing and brand teams to centralize assets, streamline approvals, and produce brand-compliant materials across every channel—digital, print, and video. Today, over 1 million users across 1,500+ brands, including Mercedes-Benz, Mondelez, and Goldman Sachs, rely on Papirfly to strengthen brand governance, speed up campaign execution, and improve creative efficiency. As part of the Papirfly Group—which includes Keepeek, Brandpad, and Adgistics—Papirfly continues to lead the way in helping enterprises simplify content operations and build stronger, more unified brand experiences worldwide.

10Duke Enterprise provides a versatile and cloud-based software licensing solution that allows software vendors to effortlessly configure, manage, and generate revenue from the licenses they offer to their clients. By establishing a unified point of license management, 10Duke Enterprise effectively supports desktop applications, SaaS, mobile applications, APIs, virtual machines, and various devices. This innovative platform is cloud-native, accommodates all licensing models, seamlessly integrates with CRM and e-commerce systems, features a built-in Customer Identity Management system, and is equipped to handle offline scenarios. Both small to medium-sized businesses and Fortune 500 companies utilize 10Duke Enterprise, making it an ideal choice for organizations of any size. The solution is favored by rapidly growing software vendors across diverse sectors, especially those offering desktop, SaaS, and mobile applications, as well as devices, APIs, and virtual machines. Specifically tailored for dynamic software enterprises aiming to enhance their licensing processes while reducing friction, 10Duke Enterprise delivers numerous benefits, including a significant reduction in internal licensing administration costs by up to 70%. Furthermore, it enhances customer experiences by streamlining product trials and access, provides insights into customer usage patterns to help boost license sales, and mitigates revenue losses through a real-time licensing and access control framework. Additionally, the solution offers robust integration capabilities with third-party systems such as CRM and e-commerce platforms, ensuring a comprehensive approach to license management.