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What is Tatari?

Tatari is an innovative cloud-based platform tailored for brands, agencies, and publishers, enabling the planning, purchasing, and assessment of advertising campaigns across various channels including streaming, linear TV, and online video through a cohesive interface. Promoted as “The Only Convergent TV Ad Platform,” it allows users to handle TV advertising much like digital ads, featuring seamless campaign planning, execution, and measurement backed by robust data analytics. The platform delivers real-time insights into performance while providing precise attribution to business outcomes, extending its utility beyond just basic ratings. By automating the media-buying processes and logistics, it simplifies workflows for its users significantly. Agencies can take advantage of a self-service option that empowers them to offer TV advertising solutions to their clients, even if they previously lacked the necessary resources. Furthermore, Tatari includes tag-and-pixel tools that can be easily integrated with various websites, including those built on Shopify, to track conversion events from TV campaigns, thereby enhancing first-party data connectivity and improving performance attribution. In essence, Tatari's extensive features are designed to transform the advertising landscape in a convergent era, enabling more strategic and effective campaign management. This comprehensive approach positions Tatari as a leader in the evolution of advertising technology.

What is CitizenNet?

CitizenNet has established itself as a frontrunner in the realm of social advertising strategies and procurement, offering a comprehensive suite of software and services. As a key marketing ally for major platforms such as Facebook and Twitter, CitizenNet specializes in streamlining media buying operations through automation. The firm partners with a wide array of brands and agencies, regardless of size, to deliver impressive results via its sophisticated optimization tools. Advertisers gain exclusive access to the highly engaged audiences of Conde Nast, significantly boosting their campaign performance. Furthermore, CitizenNet empowers publishers and content creators with valuable sales intelligence, helping them to connect with advertisers and close lucrative deals. Its data-driven insights provide solid reasoning for cultivating successful partnerships. Through strategic media activation, CitizenNet ensures that content enjoys the visibility and outreach it deserves. The company collaborates with leading brands and agencies in various industries, including eCommerce, education, entertainment, consumer packaged goods, and retail. Acting as a technology enabler, CitizenNet offers both Software as a Service (SaaS) options and fully managed services to meet diverse client needs. By harnessing the power of data science and automation, every element of social advertising is refined for optimal results, allowing clients to effectively manage the intricacies of digital marketing. This steadfast dedication to innovation not only enhances CitizenNet's reputation but also solidifies its crucial role in the rapidly changing landscape of social media advertising. Ultimately, the multifaceted approach of CitizenNet ensures that clients are well-equipped to thrive in an increasingly competitive marketplace.

Media

Media

Integrations Supported

Shopify

Integrations Supported

Facebook
Google Docs
X (Twitter)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Tatari

Date Founded

2016

Company Location

United States

Company Website

www.tatari.tv/

Company Facts

Organization Name

CitizenNet

Date Founded

2009

Company Location

United States

Company Website

www.citizennet.com

Categories and Features

Advertising

Not specified

Media Buying

Not specified

Categories and Features

Media Buying

Not specified

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