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What is Tatari?

Tatari is an innovative cloud-based platform tailored for brands, agencies, and publishers, enabling the planning, purchasing, and assessment of advertising campaigns across various channels including streaming, linear TV, and online video through a cohesive interface. Promoted as “The Only Convergent TV Ad Platform,” it allows users to handle TV advertising much like digital ads, featuring seamless campaign planning, execution, and measurement backed by robust data analytics. The platform delivers real-time insights into performance while providing precise attribution to business outcomes, extending its utility beyond just basic ratings. By automating the media-buying processes and logistics, it simplifies workflows for its users significantly. Agencies can take advantage of a self-service option that empowers them to offer TV advertising solutions to their clients, even if they previously lacked the necessary resources. Furthermore, Tatari includes tag-and-pixel tools that can be easily integrated with various websites, including those built on Shopify, to track conversion events from TV campaigns, thereby enhancing first-party data connectivity and improving performance attribution. In essence, Tatari's extensive features are designed to transform the advertising landscape in a convergent era, enabling more strategic and effective campaign management. This comprehensive approach positions Tatari as a leader in the evolution of advertising technology.

What is FabFunnel?

FabFunnel is a digital advertising automation platform designed to streamline campaign management, creative production, and performance optimization for modern marketing teams. Managing advertising campaigns across multiple platforms can be complex and time-consuming, particularly for agencies and media buyers handling high volumes of campaigns and creative assets. FabFunnel addresses this challenge by providing a unified control center where users can launch, manage, and optimize campaigns across several advertising networks from one dashboard. The platform integrates with major advertising platforms such as Facebook, Google, TikTok, and NewsBreak, enabling marketers to connect their ad accounts and manage cross-channel campaigns within a single interface. FabFunnel supports bulk campaign deployment, allowing marketers to create hundreds of campaigns, ad sets, and creatives simultaneously while maintaining control over budgets, bids, and automation rules. AI-powered creative generation tools help marketers produce multiple creative variations for each campaign concept, improving testing efficiency and creative performance. The platform also includes automation features that continuously monitor campaign performance and apply optimization rules such as pausing underperforming ads, scaling winning campaigns, and adjusting budgets based on performance data. Built-in analytics dashboards consolidate campaign data across platforms, helping teams track results, evaluate performance, and make informed optimization decisions. Collaboration tools allow teams to assign roles, manage permissions, and coordinate campaign workflows across multiple users and accounts. By combining campaign management, AI-driven creative generation, automation, and analytics in one platform, FabFunnel helps marketing teams increase efficiency, launch campaigns faster, and improve advertising performance at scale.

Media

Media

No images available

Integrations Supported

Shopify

Integrations Supported

Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tatari

Date Founded

2016

Company Location

United States

Company Website

www.tatari.tv/

Company Facts

Organization Name

FabFunnel

Date Founded

2013

Company Location

India

Company Website

fabfunnel.com

Categories and Features

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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