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What is Teads?

Teads harnesses the strength of premium media, advanced analytics, and creative innovations to secure enduring success for businesses. Through strategic, exclusive collaborations in content and the introduction of Teads CTV, we have transformed into a comprehensive omnichannel platform, establishing ourselves as a prominent leader in video engagement that reaches consumers anytime and anywhere across a range of devices. What distinguishes Teads in the marketplace is our provision of the most advanced cookieless targeting solutions, granting businesses the ability to achieve up to 60% more reach than conventional cookie-driven campaigns. Our extensive omnichannel services allow brands to connect with and re-engage audiences effortlessly across diverse screens. By examining both the contextual elements and the emotional impact of the content being consumed, we refine targeting accuracy significantly. In addition, we offer purchase data from top retailers, which enhances effective targeting and supports robust measurement solutions for campaigns executed both online and offline. This holistic strategy not only aids businesses in fine-tuning their advertising efforts but also ensures they can make a significant impact in an increasingly competitive environment, ultimately driving long-term growth and profitability.

What is GumGum?

GumGum, an international media and technology firm, focuses on contextual intelligence, leveraging over ten years of machine learning expertise to derive insights from digital content within the advertising and sports sectors. They offer a range of cutting-edge, future-ready solutions tailored for advertisers. Their flagship platform, Verityâ„¢, analyzes the semantics of images, text, and video across the internet, enabling marketers to strategically place ads in environments where audiences are most engaged and receptive. By integrating contextual targeting with brand safety measures and unique high-impact ad formats, GumGum ensures superior levels of accuracy, efficiency, and performance in advertising. Additionally, their in-game advertisements empower brands to tap into the vast engagement potential of a global audience, enhancing connection and interaction with consumers. This approach not only elevates brand visibility but also enriches consumer experience through relevant content.

Media

Media

Integrations Supported

Bucksense
ASTRAD DSP
Adloox
Bidtellect
Conversionomics
DV Publisher Suite
FreeWheel Beeswax
MINT
Mile
Octane11
Proximic by Comscore
Retargetly
Supermetrics
The Moneytizer

Integrations Supported

Bucksense
152 Media

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Teads

Date Founded

2011

Company Website

www.teads.com

Company Facts

Organization Name

GumGum

Date Founded

2007

Company Location

United States

Company Website

www.gumgum.com

Categories and Features

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Advertising

Not specified

Content Marketing

Audience Targeting
Brand Management
Social Media Management

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Game Monetization

Not specified

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