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What is Informa TechTarget Priority Engine?

Priority Engineâ„¢ amplifies sales and marketing strategies by providing instant access to authentic buyers within key accounts. Explore how Priority Engine can strengthen your efforts and enhance your overall initiatives. Speed up your deal closures with Priority Engine Email Alerts, delivering critical updates on the most engaged accounts in your vicinity straight to your inbox. In addition, harness the power of Inbound Converter to turn your website visitors into actionable leads. This component of Priority Engine automatically identifies in-market accounts that are browsing your site, gathers contacts from the active buying team, and enriches them with valuable insights regarding their purchase intentions, thereby streamlining your closing process. By employing these innovative tools, businesses can substantially increase their conversion rates and elevate their sales outcomes, ultimately leading to a more robust market presence. Embracing such technology not only improves efficiency but also fosters a more strategic approach to customer engagement.

What is Bombora?

Ride the wave of Intent data with Bombora's Surge®, which pinpoints companies currently exploring your offerings and indicates their preferred communication methods and timing. The term Bombora, rooted in an Australian Aboriginal language, describes a wave that arises over submerged reefs or rocks, occasionally crashing with significant force and creating hazardous waters. This name was selected for our company to symbolize the vast amount of data we possess and the complexities involved in utilizing it effectively. Our core values include adaptability, strong leadership, personal development, a commitment to responsible data management, and prioritizing the needs of others. We believe that by embracing these values, we can navigate the challenges of the data landscape and better serve our clients.

Media

Media

Integrations Supported

Adobe Marketo Engage
Octane11
Salesforce
HubSpot Marketing Hub
Salesforce Marketing Cloud Account Engagement

Integrations Supported

Adobe Marketo Engage
Octane11
Salesforce
6sense
Allego
Convertr
Hushly
Leadspace
Outreach
Reachdesk
RollWorks
Sailes
Sprouts.ai
Terminus
Triblio
Truto
Verloop.io
Winmo

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Informa TechTarget

Date Founded

1999

Company Location

United States

Company Website

www.techtarget.com/products/priority-engine/

Company Facts

Organization Name

Bombora

Date Founded

2014

Company Location

United States

Company Website

bombora.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

Not specified

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Data Enrichment

Not specified

Demand Generation

Not specified

Inside Sales

Dashboard
Data Management
Lead Distribution
Performance Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

B2B Data

Not specified

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Profiles
Intent Data

Data Discovery

Data Classification
Data Matching
Self Service Data Preparation

Data Enrichment

Not specified

Sales Acceleration

Not specified

Sales Intelligence

Data Enrichment
Data Import/Export
Lead Scoring
Prospecting Tools

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