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What is Tenjin?

Tenjin operates as a mobile measurement partner (MMP) and analytics platform designed specifically for mobile app developers, particularly those in the gaming industry. It offers a cost-effective and user-friendly approach to tracking user acquisition, in-app behavior, and advertising revenue across various marketing channels. By consolidating data from a multitude of ad networks, stores, and platforms into a unified dashboard, Tenjin allows developers to analyze user engagement and measure the effectiveness of their marketing efforts. Known for its lightweight SDK and competitive pricing, it has become a popular choice among small to mid-sized gaming studios and independent developers. Furthermore, Tenjin's strong data infrastructure provides customizable reporting options and in-depth cohort analysis, giving businesses the insights necessary to improve their return on investment and enhance user engagement. Consequently, Tenjin not only simplifies the management of data but also equips developers with the tools to drive growth and fine-tune their strategies more efficiently. Its commitment to innovation ensures that users can continually adapt to the evolving landscape of mobile app marketing.

What is Nielsen ONE?

Nielsen ONE functions as a comprehensive tool for measuring cross-media engagement, providing unified insights into audience interactions with traditional television, streaming services, and various digital channels. By integrating first-party and third-party audience data, it enables detailed media planning and assessment, thereby facilitating the creation of customized and effective advertising strategies aimed at reaching the desired audience at the most effective times. This platform offers deduplicated metrics for both advertisements and content, presenting a unified view of audience behavior that is essential for informing content development and monetization approaches. Through a distinctive identity framework, Nielsen ONE combines panel data, third-party identity information, and direct connections with publishers to deliver accurate, individual-level impressions for advertising campaigns. Additionally, with the ability to deduplicate ads across four screens, it thoroughly evaluates viewer engagement across multiple devices, such as connected TVs, laptops, and smartphones, while also considering out-of-home, broadband-only, and over-the-air viewing data. Ultimately, Nielsen ONE not only enhances the media landscape but also empowers advertisers and content producers with vital insights to refine their outreach and engagement strategies effectively, ensuring that they remain competitive in an ever-evolving marketplace. Its commitment to providing actionable intelligence makes it a valuable asset for anyone involved in media and advertising.

Media

Media

Integrations Supported

Amplitude
Liftoff
Qonversion
RevenueCat
Scalarr
Segwise
SplitMetrics Optimize
devtodev
rakam

Integrations Supported

Spotai

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Tenjin

Date Founded

2014

Company Location

United States

Company Website

tenjin.com

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/nielsen-one/

Categories and Features

Categories and Features

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