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What is The Real Feel?

Real Feel is a cutting-edge software that employs artificial intelligence to monitor, evaluate, and depict the emotional states of individuals across the United States in real-time, enabling companies to better understand public sentiment for improved decision-making. By collecting responses to the question “How are you feeling today?” on a daily basis from diverse demographic groups, it calculates mood scores and derives insights and trends through AI, presenting results categorized by demographics, days of the week, and geographic areas. This valuable tool addresses gaps in information by delivering emotion-driven insights that track the emotional dynamics of various populations over time, providing a unique and contextual analysis that highlights emerging trends, predicts sentiment shifts, and reveals significant correlations relevant to different business contexts. Furthermore, Real Feel offers a suite of extensive solutions, including weekly reports brimming with data and insights featuring demographic and geographical breakdowns, customized research and analysis, and an API that facilitates the seamless incorporation of real-time mood data into existing operational systems. The platform’s ongoing adaptability and enhancement of its data collection strategies ensure that businesses stay aligned with the changing emotional landscape of their target audiences, thereby fostering a deeper connection with their customers. As a result, organizations can make more informed decisions based on up-to-date emotional insights, ultimately leading to improved engagement and satisfaction.

What is Scarborough?

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

Media

Media

Integrations Supported

Adobe Acrobat Reader
Google Sheets
Microsoft Excel

Integrations Supported

Adobe Acrobat Reader
Google Sheets
Microsoft Excel

API Availability

Has API

API Availability

Has API

Pricing Information

$69 per report per year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Real Feel

Date Founded

2024

Company Location

United States

Company Website

therealfeel.ai/

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Categories and Features

Categories and Features

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