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What is Thread Auto?

Thread Auto is an online solution crafted for both independent and franchise auto dealerships, featuring dealer websites optimized for mobile functionality paired with an array of tools for managing inventory, customer relationships, lead tracking, and service scheduling. This all-encompassing platform empowers dealership staff to oversee crucial information such as vehicle details, images, pricing, and notifications for aging stock, enabling them to seamlessly publish their listings on both their own websites and various marketplace feeds. Consumer-centric sites are equipped with user-friendly inventory search features, comprehensive vehicle pages, and inquiry options for potential buyers. Furthermore, the system streamlines lead management, trade-in evaluations, financial transactions, deposit processing, and the booking of test drives and service appointments. By sharing vehicle and customer records, employees across sales, business development, service, and management can collaborate effectively, simplifying their workflows. The service provides a range of plans, from a basic website-only package to more comprehensive modules that encompass inventory and overall dealership operations, all of which include a 30-day trial for new users to experience the platform's capabilities. This adaptability guarantees that dealerships of any size can discover a fitting solution customized to their unique requirements, fostering a more efficient automotive retail environment. Ultimately, Thread Auto aims to enhance the overall dealership experience for both staff and customers alike.

What is Dealer Portal?

The Dealer Portal is an advanced web-based solution designed specifically for powersports dealerships that utilize Lightspeed (CDK) DMS, facilitating comprehensive commerce and inventory management. This cutting-edge platform ensures that parts and major-unit inventories are synchronized with multiple online marketplaces, such as Amazon and eBay, in addition to tailored dealer websites, efficiently channeling orders from these sources into Lightspeed EVO Web Orders. While maintaining Lightspeed as the primary inventory source, the Dealer Portal does not modify DMS records directly. Its robust features include compliance with marketplace pricing rules that honor minimum advertised pricing (MAP) and profit margins, as well as storefronts for both parts and vehicles, distributor synchronization, drop-shipping options, and efficient shipping processes. Furthermore, it provides functionalities such as team permissions, collaborative texting, and marketing campaigns through email and SMS, alongside vehicle listings on Facebook Marketplace and a user-friendly AI assistant. Dealers have the ability to connect their individual seller and distributor accounts to the platform, which functions seamlessly on a variety of devices, including computers, tablets, and smartphones. The service plan offers unlimited order processing, extensive support resources, and email communication tools, with monthly allowances for text and AI capabilities, though additional usage may incur extra fees. In summary, the Dealer Portal not only streamlines inventory management but also equips dealers with essential tools to enhance their online sales tactics and improve overall efficiency. As a result, it stands as a vital resource for dealerships aiming to thrive in a competitive marketplace.

Media

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Media

No images available

Integrations Supported

Integrations Supported

Amazon
Facebook Marketplace
Lightspeed DMS
eBay

API Availability

API Availability

Pricing Information

$49/month
The website-only plan is $49 per month. Higher plans add inventory and dealership-operations features. A 30-day portal trial is offered; add-ons may cost extra.
Free Trial Offered?

Pricing Information

$850/month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Thread Auto

Date Founded

2026

Company Location

United States

Company Website

www.threadauto.com

Company Facts

Organization Name

Sasquatch Web Services

Date Founded

2016

Company Location

United States

Company Website

dealerportalpowersports.com

Categories and Features

Automotive CRM

Not specified

Categories and Features

Dealership Management

Not specified

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