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What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

What is 4SightGPS?

Tracking progress towards strategic goals can often prove to be quite daunting. How can you assess the effectiveness of your strategies and investments? With the help of 4SightGPS, you can eliminate the need for complex charts, confusing spreadsheets, or an overwhelming number of data points, as it offers a clear visual roadmap that reveals the key trends within your data, empowering you to allocate your time and resources with assurance, knowing your efforts will lead to the anticipated outcomes. Numerous agencies invest considerable time and financial resources into various marketing campaigns, yet they often find it difficult to grasp how these expenditures contribute to their achievement of objectives. Furthermore, in the medical equipment field service sector, it is crucial for organizations to ensure their Field Service Engineers (FSEs) are well-equipped with the skills necessary to independently carry out service calls and preventive maintenance, which is vital for maximizing utilization rates and ultimately boosting return on investment (ROI). By focusing on developing these essential skills, companies can enhance their operational efficiency and maintain a competitive edge in the market while also fostering a culture of continuous improvement.

Media

Media

Integrations Supported

AT Internet
Awin
Daisycon
Facebook
Google Ad Manager
Google Ads
Google Data Studio
Google Marketing Platform
Google Sheets
Kelkoo Group
LinkedIn
Microsoft Power BI
Pinterest
Rakuten LinkShare
SaleCycle
Salesforce
Telegram
Tradedoubler
Tripadvisor
YouTube

API Availability

Has API

API Availability

Pricing Information

1500€/month
Basic

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Online Training

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Company Facts

Organization Name

Directed Analytics

Date Founded

2014

Company Location

United States

Company Website

directedanalytics.com/products-4sightgps/

Categories and Features

Campaign Management

Channel Management
Lead Management
Multi-Campaign

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

Categories and Features

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