TrackAd Reviews & Ratings

TrackAd

5.0 out of 5 stars

Ratings and Reviews 3 Ratings

Total 5 out of 5 stars
ease 4.5 out of 5 stars
features 4.5 out of 5 stars
design 5 out of 5 stars
support 4.5 out of 5 stars

Ratings and Reviews 0 Ratings

Total 0 out of 5 stars
ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
support 0 out of 5 stars

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What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

What is Epic Insights?

We evaluate user selections and improve the navigation experience on your website all the way through to the final purchase. During the user journey, we analyze the probability of achieving goals for each session, which offers numerous advantages: an understanding of how users make choices on your site, a review of how effective your content is at boosting conversions, and a real-time assessment of the likelihood that a user will progress to the next step of the sales funnel. Are you prepared to start this journey? By revealing hidden stories within customer data through our analytical capabilities, we strive to generate impactful business results. Identifying the potential of data is fundamental for any AI-driven project. When this strategy is combined with a range of AI tools, it leads to a streamlined, sustainable, and user-friendly software solution. With our broad experience in managing data and AI models across diverse industries, we are committed to delivering the best possible results. Furthermore, we remain dedicated to continually enhancing our methodologies in response to evolving market trends, ensuring your business not only survives but thrives in a competitive landscape. Ultimately, our goal is to empower your organization with deeper insights and foster lasting success.

Media

Media

Integrations Supported

Daisycon
Eulerian
Facebook
Google Ad Manager
Google Analytics
Google Marketing Platform
Instagram
Kelkoo Group
LinkedIn
Microsoft Power BI
MixCommander
Pinterest
RTB House
Rakuten LinkShare
Slack
Snapchat
Telegram
TikTok
Tradedoubler
Tripadvisor

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

1500€/month
Basic

Pricing Information

The price depends on industry and range of the desired components.

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Online Training

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Company Facts

Organization Name

Epic Insights

Date Founded

2012

Company Location

Germany

Company Website

epic-insights.com

Categories and Features

Campaign Management

Channel Management
Lead Management
Multi-Campaign

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

Categories and Features

Marketing Analytics

Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
Website Analytics

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