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What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

What is HitPath?

In the contemporary landscape driven by data, it is essential for advertisers, ad agencies, and publisher networks to leverage robust tools for gathering, analyzing, and organizing extensive data sets. HitPath software empowers clients to meticulously track and attribute every marketing interaction, enabling a thorough evaluation of quantifiable customer engagements. Through an advanced collection of tools and reporting features, companies can ensure their network operations are both smooth and efficient. Moreover, maintaining brand integrity and adhering to compliance standards is simplified with comprehensive sales tracking capabilities. Our Agency Managed Services are designed to deliver optimal attribution tracking solutions customized to meet the unique requirements of each client. As market dynamics change swiftly, we are committed to continuously refining our strategies to keep pace with new trends. Understanding that a one-size-fits-all approach is ineffective, HitPath software is designed to be flexible enough to meet the varied needs of even the most demanding clients, all while upholding the high standards that have established our esteemed reputation. Ultimately, our mission is to foster a more effective and responsive marketing ecosystem that benefits all participants engaged in the process. We believe that by doing so, we can empower our clients to achieve greater success in their marketing endeavors.

Media

Media

Integrations Supported

Adobe Analytics
Anura.io
Awin
Connexity
Criteo
Facebook
Google Ad Manager
Google Ads
Google Data Studio
Google Sheets
Instagram
Kelkoo Group
Microsoft Power BI
MixCommander
Salesforce
Telegram
TikTok
Tripadvisor
YTZ
YouTube

Integrations Supported

Adobe Analytics
Anura.io
Awin
Connexity
Criteo
Facebook
Google Ad Manager
Google Ads
Google Data Studio
Google Sheets
Instagram
Kelkoo Group
Microsoft Power BI
MixCommander
Salesforce
Telegram
TikTok
Tripadvisor
YTZ
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

1500€/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Company Facts

Organization Name

HitPath

Company Website

www.hitpath.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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