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What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

What is InMarket?

InMarket offers an innovative marketing and analytics solution aimed at enabling brands to connect with consumers at the ideal moments by leveraging insights derived from intent, location, and both online and offline shopping behaviors, all enhanced through artificial intelligence. The platform includes four key solutions that allow marketers to classify consumers based on their identities, purchasing behaviors, and underlying motivations, which in turn supports the execution of omnichannel campaigns while measuring concrete outcomes such as higher sales and increased in-store traffic. Utilizing its Audiences feature, InMarket analyzes first-party location data, consumer transaction patterns, and predictive analytics to create customized or accessible segments ready for activation. The Activation aspect allows brands to engage with these target audiences across multiple devices and channels in real time, ensuring that their messages are delivered with optimal timing and relevance. Additionally, the platform's Measurement tools provide extensive, AI-powered insights into the success of media initiatives, enabling real-time adjustments to campaigns and linking impressions to further conversions, which continually enhances marketing strategies for superior results. This comprehensive approach not only boosts consumer interaction but also helps brands more effectively meet their marketing goals while adapting to the ever-changing marketplace. Ultimately, InMarket empowers brands to refine their engagement tactics and achieve greater overall impact in their marketing efforts.

Media

Media

Integrations Supported

Adobe Analytics
Criteo
Daisycon
Eulerian
Facebook
Google Ads
Google Data Studio
Google Sheets
Instagram
Microsoft Power BI
MixCommander
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Snapchat
Telegram
TikTok
Tripadvisor
YouTube

Integrations Supported

Adobe Analytics
Criteo
Daisycon
Eulerian
Facebook
Google Ads
Google Data Studio
Google Sheets
Instagram
Microsoft Power BI
MixCommander
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Snapchat
Telegram
TikTok
Tripadvisor
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

1500€/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Company Facts

Organization Name

InMarket

Date Founded

2010

Company Location

United States

Company Website

inmarket.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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