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What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

What is LeadsRx Attribution?

We equip bold marketers with the essential technology, insights, and assurance required to enhance customer interactions and elevate marketing effectiveness. The LeadsRx SaaS marketing attribution software meticulously records touchpoints across various channels and monitors conversions at every stage of the funnel. It delivers unbiased outcomes that stand out in the industry. With LeadsRx, you can identify which advertising initiatives yield positive results and which ones are squandering your advertising budget. The platform calculates Return on Ad Spend (ROAS) and provides immediate insights, enabling marketers to fine-tune their spending across different channels. Additionally, it offers detailed customer journey maps that illustrate consumer behavior and demonstrate how marketing efforts influence purchasing choices, making it a vital tool for strategic decision-making. By leveraging this information, marketers can make informed adjustments that lead to more effective campaigns.

Media

Media

Integrations Supported

Facebook
Google Ads
Google Analytics
Salesforce
Adobe Analytics
Criteo
Eulerian
Google Marketing Platform
Google Sheets
Instagram
Microsoft Power BI
Pinterest
Snapchat
TikTok
Tripadvisor
YouTube

Integrations Supported

Facebook
Google Ads
Google Analytics
Salesforce
Adobe Marketo Engage
Mailchimp
Optimizely One
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

1500€/month
Basic

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Company Facts

Organization Name

LeadsRx, Inc.

Date Founded

2015

Company Location

United States

Company Website

LeadsRx.com

Categories and Features

Campaign Management

Channel Management
Lead Management
Multi-Campaign

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

Categories and Features

Conversion Tracking

Not specified

Customer Journey Mapping Tools

Attribution Modeling
Customer Profiles
Data Import / Export

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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