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What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

What is Omnicommerce?

We help organizations reveal significant insights that lie within their extensive data assets. In the current digital era, businesses face an avalanche of data, which has the potential to significantly improve their operational effectiveness. At Omnicommerce, we provide cost-effective tools designed to help you quickly and easily tap into these crucial insights. Our suite of analytical tools will shed light on your performance metrics with remarkable clarity, steering you toward the most beneficial choices. A pivotal aspect of our offering is the Google Ads Suite, which recognizes that more than 40% of marketing budgets are directed toward Google Ads, underscoring the importance of data-driven strategies for optimizing spending. With the various shortcomings in Google’s reporting, our suite bridges these gaps while utilizing diverse analytical methods to enhance business performance decisions. Through our established process of allocating, optimizing, and reviewing, the Google Ads Suite presents a variety of specialized tasks aimed at improving your overall results. We believe that by simplifying the data navigation process, we empower businesses to achieve meaningful and lasting outcomes. Our dedication to clarity and effectiveness ensures that you can make informed decisions to foster your company's growth.

Media

Media

Integrations Supported

Google Ads
Adobe Analytics
Connexity
Criteo
Daisycon
Google Ad Manager
Google Analytics
Google Marketing Platform
Instagram
Kelkoo Group
LinkedIn
Microsoft Power BI
Pinterest
RTB House
SaleCycle
Slack
Snapchat
Telegram
Tradedoubler
Tripadvisor

Integrations Supported

Google Ads

API Availability

Has API

API Availability

Pricing Information

1500€/month
Basic

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Company Facts

Organization Name

Omnicommerce

Company Location

United Kingdom

Company Website

omnicommerce.co.uk

Categories and Features

Campaign Management

Channel Management
Lead Management
Multi-Campaign

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

Categories and Features

Marketing Analytics

Not specified

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