TrackAd Reviews & Ratings

TrackAd

5.0 out of 5 stars

Ratings and Reviews 3 Ratings

Total 5 out of 5 stars
ease 4.5 out of 5 stars
features 4.5 out of 5 stars
design 5 out of 5 stars
support 4.5 out of 5 stars

Ratings and Reviews 0 Ratings

Total 0 out of 5 stars
ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
support 0 out of 5 stars

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What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

What is Optivos?

Modern marketing teams distribute their budgets across a growing number of channels, including paid social, search, programmatic, affiliate, and traditional offline methods; however, they often lack a clear understanding of which specific channel is truly driving return on investment. This challenge arises from the fragmentation of data across multiple platforms, with spending and performance metrics often found in different dashboards, resulting in budgetary choices that rely more on gut feelings or past trends rather than on solid data. Heliosz.AI's leading platform, Optivos, addresses this challenge by integrating channel-specific spending and performance information into a unified interface. By employing marketing mix modeling and standardizing data, the platform allows for easy comparisons of metrics across various channels, turning this cohesive view into practical insights. Additionally, it identifies which channels are effectively generating ROI and provides strategic recommendations for reallocating budgets among channels, as well as highlighting the top-performing channel for future campaigns. This comprehensive approach not only aids marketers in making data-driven decisions but also enhances their overall marketing strategy significantly, fostering a more efficient allocation of resources across the board.

Media

Media

No images available

Integrations Supported

Adobe Analytics
Connexity
Criteo
Daisycon
Eulerian
Facebook
Google Ads
Google Analytics
Kelkoo Group
MixCommander
Pinterest
RTB House
SaleCycle
Salesforce
Snapchat
Telegram
TikTok
Tripadvisor
YouTube
trivago

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

1500€/month
Basic

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Company Facts

Organization Name

Heliosz.AI

Date Founded

2019

Company Location

United States

Company Website

www.heliosz.ai

Categories and Features

Campaign Management

Channel Management
Lead Management
Multi-Campaign

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

Categories and Features

Market Intelligence

Not specified

Marketing Analytics

Not specified

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