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What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

What is Sensai Metrics?

We aim to help you achieve your goals with maximum efficiency. To accomplish this, we integrate all your data into one unified platform and leverage cutting-edge Machine Learning algorithms for in-depth analysis, allowing you to identify relationships across various platforms, derive actionable insights, and ultimately conserve time and resources while fostering business expansion. By refining your budget distribution through a model that accounts for both your campaign performance and the diverse pathways customers navigate to reach conversion, you can eliminate uncertainties in your operational processes. You have the flexibility to investigate any set of metrics you wish and receive prompt answers to your inquiries. Moreover, our strategy takes into account the seasonal fluctuations of your store, providing you with a thorough understanding of anticipated revenue, the prerequisites for achieving that revenue, effective budget allocation, the number of sessions needed from each source, and the scale of marketing audiences necessary to achieve optimal outcomes. This comprehensive approach not only enhances your decision-making process but also equips you with the tools to navigate market challenges successfully, ultimately leading to sustained growth over time.

Media

Media

Integrations Supported

AT Internet
Adobe Analytics
Connexity
Criteo
Daisycon
Google Ad Manager
Google Ads
Google Data Studio
Google Marketing Platform
Google Sheets
LinkedIn
Microsoft Power BI
Pinterest
Salesforce
Slack
Telegram
TikTok
Tradedoubler

Integrations Supported

Shopify
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

1500€/month
Basic

Pricing Information

$79 per month

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Company Facts

Organization Name

Sensai Metrics

Company Website

www.sensaimetrics.io

Categories and Features

Campaign Management

Channel Management
Lead Management
Multi-Campaign

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

Categories and Features

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Marketing Analytics

Not specified

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