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What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

What is SolarEngine?

SolarEngine empowers developers to boost the effectiveness of their campaigns, refine strategies for user acquisition and monetization, and elevate user experience through tailored measurement and analysis tools. By adopting this holistic methodology, teams can make informed, data-driven choices that greatly enhance their overall performance and success in the market.

Media

Media

No images available

Integrations Supported

Adobe Analytics
Awin
Criteo
Eulerian
Google Ads
Google Data Studio
Instagram
Kelkoo Group
LinkedIn
MixCommander
Pinterest
RTB House
Rakuten LinkShare
SaleCycle
Slack
Telegram
TikTok
Tradedoubler
YouTube
trivago

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

1500€/month
Basic

Pricing Information

$0/month
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Company Facts

Organization Name

Mobvista

Date Founded

2011

Company Location

Singapore

Company Website

www.solar-engine.com/en

Categories and Features

Campaign Management

Channel Management
Lead Management
Multi-Campaign

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

Categories and Features

Marketing Attribution

Not specified

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