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What is Trackless?

Trackless presents a cookieless analytics solution specifically designed for e-commerce businesses. It monitors essential metrics including traffic, sales figures, net revenue post-cancellations and returns, profit margins, return on ad spend (ROAS), product performance, sales funnels, and customer lifetime value. The platform features server-side modules that are compatible with a range of e-commerce systems such as PrestaShop, WooCommerce, Joomla, OpenCart, Magento 2, Shopware 6, and Sylius. Additionally, users of hosted platforms can easily implement Trackless through a lightweight script, while custom systems can take advantage of the API for integration. Data management is prioritized, with secure storage within the EU and a commitment to avoiding the use of proprietary analytics cookies, data sampling, and sharing analytics with advertising networks. Trackless functions harmoniously alongside GA4 or Matomo and allows for data exports in various formats such as CSV, XLSX, and JSON. By leveraging Trackless, users can gain deeper insights into their operations while ensuring the privacy and integrity of their data remain intact, ultimately enhancing their decision-making capabilities. This holistic approach makes it an invaluable tool for online retailers aiming to optimize their performance metrics effectively.

What is Converge?

Converge assists e-commerce companies in improving their advertising efficiency and achieving accurate attribution by implementing advanced tracking techniques. Through the use of server-side conversion tracking, advertising platforms can successfully connect with potential clients. Moreover, event enrichment assures that all recorded activities on your website encompass the widest array of parameters available. In contrast to conventional methods that depend on external pixels, the in-platform reporting provided by Converge delivers precise tracking information. This innovative system also enables the tracking of various types of transactions, such as subscriptions, point-of-sale purchases, upsell transactions, and more, going beyond typical website interactions. Additionally, it includes automatic tracking of all key events, capturing even the unique steps involved in the checkout process. By adopting this all-encompassing strategy, businesses are empowered to make well-informed decisions and fine-tune their marketing approaches effectively. Ultimately, the enhanced insights gained from these comprehensive tracking methods can lead to improved customer engagement and higher conversion rates.

Media

No images available

Media

Integrations Supported

PrestaShop
WooCommerce

Integrations Supported

PrestaShop
WooCommerce
BigCommerce
Bold Subscriptions
Criteo
Facebook
Google Ads
Google Analytics
Lightspeed eCommerce
Loop Subscriptions
Magento
Octane AI
Outbrain
Pinterest
Recharge
Salesforce
Shopify
Skio
Zendesk
Zipify

API Availability

API Availability

Pricing Information

EUR 49/year per online store
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

OpenServis

Date Founded

2009

Company Location

Czech Republic

Company Website

trackless.cz/en/

Company Facts

Organization Name

Converge

Company Website

www.runconverge.com

Categories and Features

eCommerce Analytics

Not specified

Categories and Features

Checkout

Not specified

eCommerce Analytics

Not specified

Marketing Attribution

Not specified

Upsell & Cross-Sell

Not specified

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