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What is Trackless?

Trackless presents a cookieless analytics solution specifically designed for e-commerce businesses. It monitors essential metrics including traffic, sales figures, net revenue post-cancellations and returns, profit margins, return on ad spend (ROAS), product performance, sales funnels, and customer lifetime value. The platform features server-side modules that are compatible with a range of e-commerce systems such as PrestaShop, WooCommerce, Joomla, OpenCart, Magento 2, Shopware 6, and Sylius. Additionally, users of hosted platforms can easily implement Trackless through a lightweight script, while custom systems can take advantage of the API for integration. Data management is prioritized, with secure storage within the EU and a commitment to avoiding the use of proprietary analytics cookies, data sampling, and sharing analytics with advertising networks. Trackless functions harmoniously alongside GA4 or Matomo and allows for data exports in various formats such as CSV, XLSX, and JSON. By leveraging Trackless, users can gain deeper insights into their operations while ensuring the privacy and integrity of their data remain intact, ultimately enhancing their decision-making capabilities. This holistic approach makes it an invaluable tool for online retailers aiming to optimize their performance metrics effectively.

What is Littledata?

Littledata pioneered server-side tracking for Shopify, helping fast-growing DTC brands connect their first-party customer data into the tools they rely on every day. With seamless integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata makes it easy to link revenue directly to marketing channels. By fixing broken attribution and data gaps, Littledata ensures brands can confidently measure performance and fuel higher-return campaigns. For Klaviyo users, Littledata identifies opted-in customers across browsing sessions, powering stronger abandoned cart and checkout flows that generate more revenue without adding more emails. For paid media, Littledata upgrades tracking beyond native apps: enabling Enhanced Conversions in Google Ads, improving Event Match Quality Scores in Meta’s Conversions API, and reducing CAC through better customer matching. Google Analytics users benefit from accurate event data, including checkout steps and recurring subscription orders, ensuring GA4 reports align with Shopify. Built for data experts but simple enough for marketers, Littledata makes it ridiculously easy to get accurate data. Whether your team needs reliable attribution, higher Klaviyo performance, or a way to unify Shopify with GA4 and ad platforms, Littledata provides the trusted solution to scale with confidence.

Media

No images available

Media

Integrations Supported

Facebook
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Klaviyo
Pinterest
PrestaShop
Segment
Shopify
Shopify Plus
TikTok
WooCommerce

Integrations Supported

Facebook
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Klaviyo
Pinterest
PrestaShop
Segment
Shopify
Shopify Plus
TikTok
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

EUR 49/year per online store
Free Version
Free Trial Offered?

Pricing Information

Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenServis

Date Founded

2009

Company Location

Czech Republic

Company Website

trackless.cz/en/

Company Facts

Organization Name

Littledata

Date Founded

2014

Company Location

United Kingdom

Company Website

www.littledata.io

Categories and Features

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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