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What is Trackless?

Trackless presents a cookieless analytics solution specifically designed for e-commerce businesses. It monitors essential metrics including traffic, sales figures, net revenue post-cancellations and returns, profit margins, return on ad spend (ROAS), product performance, sales funnels, and customer lifetime value. The platform features server-side modules that are compatible with a range of e-commerce systems such as PrestaShop, WooCommerce, Joomla, OpenCart, Magento 2, Shopware 6, and Sylius. Additionally, users of hosted platforms can easily implement Trackless through a lightweight script, while custom systems can take advantage of the API for integration. Data management is prioritized, with secure storage within the EU and a commitment to avoiding the use of proprietary analytics cookies, data sampling, and sharing analytics with advertising networks. Trackless functions harmoniously alongside GA4 or Matomo and allows for data exports in various formats such as CSV, XLSX, and JSON. By leveraging Trackless, users can gain deeper insights into their operations while ensuring the privacy and integrity of their data remain intact, ultimately enhancing their decision-making capabilities. This holistic approach makes it an invaluable tool for online retailers aiming to optimize their performance metrics effectively.

What is MerchantFlow?

MerchantFlow acts as an analytical tool centered on enhancing profitability for businesses utilizing Shopify and WooCommerce. By amalgamating key financial aspects such as revenue, cost of goods sold (COGS), landed expenses, fulfillment costs, third-party logistics (3PL), advertising budgets, payment processing charges, and overall operational expenditures, it effectively uncovers the true profit at the levels of individual stores, orders, and products. The platform features a real-time dashboard that delivers in-depth reports on profit and loss, blended return on ad spend (ROAS), advertising expenditures, assessments of product viability, and cohort analyses. Additionally, MerchantFlow integrates flawlessly with advertising networks like Meta, Google, TikTok, and Snapchat, facilitating comprehensive reporting that encompasses both e-commerce and marketing metrics. This integration not only bolsters visibility but also enables brands to make strategic decisions grounded in a complete understanding of their financial landscape. Furthermore, the use of MerchantFlow can lead to improved resource allocation and enhanced marketing strategies for sustained growth.

Media

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Media

No images available

Integrations Supported

WooCommerce
PrestaShop

Integrations Supported

WooCommerce
Shopify

API Availability

API Availability

Pricing Information

EUR 49/year per online store
Free Trial Offered?

Pricing Information

$49/month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

OpenServis

Date Founded

2009

Company Location

Czech Republic

Company Website

trackless.cz/en/

Company Facts

Organization Name

MerchantFlow

Date Founded

2025

Company Location

Australia

Company Website

merchantflow.ai

Categories and Features

eCommerce Analytics

Not specified

Categories and Features

eCommerce Analytics

Not specified

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