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What is Trax?

Trax enables brands and retailers to adeptly navigate the changing retail environment, where merging physical and digital experiences leads to improved customer satisfaction at the shelf level. By providing a thorough and accurate approach for consumer packaged goods (CPG) manufacturers and retailers to monitor, quantify, and evaluate shelf activity, Trax positions itself as a frontrunner in the industry. The platform's real-time tracking and analytical features deliver insights into aisle dynamics, contributing to enhanced operational efficiency. Poorly managed shelves can result in unhappy customers and lost sales; yet, retailers frequently struggle to have enough personnel to promptly address every problem. With Trax, shelves are scanned automatically, conditions are assessed, and essential adjustments are prioritized to unlock the full potential of each aisle. This ensures consistent optimal positioning of products across all stores. Additionally, Trax Retail Execution utilizes state-of-the-art image-recognition technology and sophisticated deep-learning algorithms to digitize shelf data, which ultimately stimulates sales growth and improves the shopping experience. By adopting these advanced tools, retailers can achieve a smooth integration of their physical and digital strategies, leading not only to better performance but also to a stronger connection with their customers. The evolution of retail demands such innovative solutions to meet the expectations of today’s shoppers.

What is Inmar Intelligence Retail Cloud?

Unveiling the most comprehensive retail marketing technology and service solution available, designed to cultivate more meaningful and personalized customer interactions while providing fully quantifiable outcomes. This groundbreaking solution, fueled by distinctive data insights, is poised to revolutionize the retail landscape for both brands and retailers. At the heart of Retail Cloud lies its unique data intelligence platform, ShopperSync™, which utilizes SKU-level transaction data in conjunction with various shopping behaviors collected from point-of-sale systems and consumer engagements for effective targeting and activation across the marketing spectrum. Moreover, Retail Cloud features a ready-to-implement onsite monetization solution that enables retailers to seamlessly integrate advertising opportunities into their digital shopping platforms. Leveraging Inmar’s powerful incentive and audience management framework, Inmar’s Loyalty Solutions equip retailers with the tools to design, execute, and manage loyalty programs aimed at fostering and enhancing customer loyalty over the long term. With these innovative resources at their disposal, businesses can anticipate not only improved customer satisfaction but also a significant and sustainable expansion of their market influence. This combination of technology and strategy is essential for retailers looking to thrive in an increasingly competitive landscape.

Media

Media

Integrations Supported

IT Retail POS

Integrations Supported

IT Retail POS

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

Singapore

Company Website

traxretail.com

Company Facts

Organization Name

Inmar Intelligence

Date Founded

1980

Company Location

United States

Company Website

www.inmar.com/solutions/retail-cloud

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Retail Management

CRM
Commission Management
Email Marketing
Employee Management
Loyalty Program
Mail Order
Merchandise Management
Multi-Location
Order Management
Purchase Order Management
Reporting/Analytics
Returns Management
eCommerce

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