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What is Trax?

Trax Retail uses artificial intelligence and image analytics to help CPG brands and retailers measure what is happening on store shelves. By processing images collected in retail environments, the technology provides detailed information about product availability, shelf space, pricing, placement, and promotional display compliance. These insights help commercial teams assess merchandising performance, spot distribution gaps, and understand whether products are positioned as intended across retail locations. Trax’s image recognition business joined FORM, bringing its shelf analytics expertise together with FORM’s field execution and workflow management capabilities. Through this combination, businesses can connect store-level image data with the day-to-day activities of field teams. When an issue is identified, teams can prioritize the location, coordinate follow-up tasks, and verify that the necessary actions have been completed. This approach gives brands a more connected way to monitor retail conditions, improve merchandising execution, and make decisions based on what is actually happening in stores.

What is Sterison Image Recognition?

By swiftly addressing redundancies, image recognition technology can significantly enhance the efficiency of FMCG and CPG manufacturers. This innovation enables field representatives to allocate more time to sales activities rather than being bogged down by monotonous paperwork and analysis. Furthermore, it aids in establishing visual consistency across various retail locations. As a result, manufacturers gain agility in monitoring performance and brand distribution, allowing them to respond to customer demands in a timely fashion. Additionally, it plays a crucial role in effectively assessing product freshness. Insights derived from this technology can guide brands in improving product placement and enhancing visual displays to make them more attractive and impactful. Essentially, image recognition facilitates the collection of vital data that can optimize shelf merchandising layouts. Ultimately, this all contributes to achieving flawless retail execution. Sterison’s advanced retail execution solution, retailVision, not only incorporates robust image recognition capabilities for effective planogram implementation but also enhances the overall efficiency of sales, merchandising, and marketing teams. Engineered for maximum sales and operational efficiency, it employs intelligent automation tailored to refine every aspect of your business processes. With this technology at your disposal, the potential for growth and improved customer satisfaction is substantial.

Media

Media

Integrations Supported

Integrations Supported

Sterison SFA

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$0.005/Per image
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

US

Company Website

traxretail.com

Company Facts

Organization Name

Sterison Technology

Date Founded

2019

Company Location

India

Company Website

www.sterison.com

Categories and Features

Retail Analytics

Not specified

Retail Execution

Not specified

Retail Intelligence

Not specified

Categories and Features

Image Recognition

Not specified

Planogram

Not specified

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Promotion Strategy
Retail Site Audit

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