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What is Trax?

Trax Retail uses artificial intelligence and image analytics to help CPG brands and retailers measure what is happening on store shelves. By processing images collected in retail environments, the technology provides detailed information about product availability, shelf space, pricing, placement, and promotional display compliance. These insights help commercial teams assess merchandising performance, spot distribution gaps, and understand whether products are positioned as intended across retail locations. Trax’s image recognition business joined FORM, bringing its shelf analytics expertise together with FORM’s field execution and workflow management capabilities. Through this combination, businesses can connect store-level image data with the day-to-day activities of field teams. When an issue is identified, teams can prioritize the location, coordinate follow-up tasks, and verify that the necessary actions have been completed. This approach gives brands a more connected way to monitor retail conditions, improve merchandising execution, and make decisions based on what is actually happening in stores.

What is Traction Retail?

Retailers often encounter the difficulty of managing a young and frequently transient workforce, which can hinder their ability to forge a strong brand connection. To improve communication, collaboration, and overall training, it is crucial to develop an inviting environment for both frontline staff and their supervisors through a dynamic online community that provides them with essential tools to thrive in their positions. Traction Retail presents a customized solution utilizing the Salesforce platform, effectively closing the gap between retailers and their mobile workforce. By focusing on performance, autonomy, and transparent communication, Traction Retail enhances the customer experience across employees, locations, and brands alike. This approach streamlines communication and aligns operations across different stores, promoting stronger relationships between corporate headquarters, stakeholders, and sales staff. Furthermore, it simplifies scheduling, task management, and training via intuitive automated tools that are advantageous for both store managers and head office teams, ultimately fostering a more unified working environment. Such a comprehensive strategy not only enhances efficiency but also cultivates a feeling of community and belonging among employees, which can lead to greater job satisfaction and retention.

Media

Media

Integrations Supported

Integrations Supported

Salesforce

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

US

Company Website

traxretail.com

Company Facts

Organization Name

Traction on Demand

Date Founded

2007

Company Location

Canada

Company Website

www.tractionretail.ca

Categories and Features

Retail Analytics

Not specified

Retail Execution

Not specified

Retail Intelligence

Not specified

Categories and Features

Retail Execution

Not specified

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