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What is TruLata?

TruLata runs the marketing for service businesses and shows the owner what it did and what it cost. It is the AI marketing platform we built after running a marketing agency since 2017. On a schedule, whether anyone is at a desk, TruLata runs your website, search, Google and Meta ads, content, outbound and email. Every lead from your own site is counted with its source and cost, and a website form that stops sending is flagged the next morning. What it covers: search visibility from your Search Console data; your standing in ChatGPT, Gemini, Claude and Grok answers; Google Ads with a daily watch on the change history; a content engine that picks topics on real search demand and publishes the articles; and outbound email from a review-first queue. Connects to GA4, Search Console, Google Ads, Google Business Profile, Meta, your CRM, Stripe, your email platform and your website (WordPress, Webflow, Shopify). Bank-level encryption (TLS), every change logged with the address and the time, sign-in by single-use link. Plans run month to month with no setup fee: Starter $400, Launch $650 and Growth $1,200 a month; Command is scoped with you. Our team runs it with you.

What is Cascade?

Cascade is an advanced digital advertising optimization tool designed specifically for in-house teams, enabling them to replicate agency-level performance without the added financial burden. By integrating ad accounts with web analytics, users can easily ask questions using simple language. The platform leverages AI to illuminate the elements affecting campaign outcomes, detect potential issues, and convert insights into actionable recommendations. Its primary goal is to facilitate the transition from insights to actions by suggesting modifications in budgets, testing strategies, targeting methods, and creative approaches for rapid implementation. Cascade supports major platforms, including Google, Meta, TikTok, Apple Search Ads, and Amazon Ads, along with web analytics, offering a cohesive cross-channel view that highlights clear trade-offs while documenting changes and their rationales. Every decision made and its subsequent effect contribute to an ongoing cycle of data acquisition, learning, and execution that improves future recommendations. This tool is ideally suited for direct-to-consumer and growth-focused teams that aim to enhance their paid acquisition strategies, streamlining weekly optimization, campaign launches, and budget predictions—all while reducing the workload on specialists and lowering operational costs. In addition, its intuitive interface allows teams to swiftly respond to changes in the advertising environment, promoting more agile and informed decision-making. Ultimately, Cascade empowers teams to maximize their advertising efficacy while maintaining flexibility in a dynamic market.

Media

Media

Integrations Supported

Google Ads
Meta Ads
Amazon Ads
Apple Search Ads
Facebook Ads
Google Analytics
Google Business Profile
Google Search Console
HubSpot CRM
Mailchimp
Shopify
Stripe
TikTok Ads
WordPress
X Ads (Twitter Ads)
Zapier

Integrations Supported

Google Ads
Meta Ads
Amazon Ads
Apple Search Ads
Facebook Ads
Google Analytics
Google Business Profile
Google Search Console
HubSpot CRM
Mailchimp
Shopify
Stripe
TikTok Ads
WordPress
X Ads (Twitter Ads)
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$400/month
Month to month, no setup fee. Starter $400 a month: 3 seats, the Command Center, full analytics, leads, search visibility, the AI visibility program, Google Ads search, the assistant and briefings, and support. Launch $650 a month: 3 seats, everything in Starter plus the content engine. Growth $1,200 a month: 10 seats, everything in Launch plus Meta ads. Command: scoped with you, unlimited seats, everything in Growth plus the outbound engine, ad creatives and the full marketing team, always on.
Free Version
Free Trial Offered?

Pricing Information

$70/month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TruLata

Date Founded

2017

Company Location

United States

Company Website

www.trulata.com

Company Facts

Organization Name

Cascade

Date Founded

2025

Company Location

Japan

Company Website

cascaded.ai/en

Categories and Features

AI Marketing

TruLata leverages artificial intelligence to handle marketing tasks that a service-oriented business would typically outsource. It identifies trending article subjects based on actual search interest and publishes them. Additionally, it creates and oversees advertising campaigns on platforms like Google and Meta, crafts outbound email content, and monitors your visibility in responses from ChatGPT, Gemini, Claude, and Grok. All lead metrics are conveniently displayed on a single dashboard.

Categories and Features

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