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What is TrueROAS?

TrueROAS is an advanced ad tracking and attribution system that leverages artificial intelligence, tailored specifically for ecommerce enterprises, allowing merchants to accurately identify and allocate sales to their respective advertising channels like Meta, Google, and TikTok, which in turn uncovers the authentic sources of their income and optimizes advertising budgets, even in a cookie-less landscape. This innovative tool integrates effortlessly with platforms such as Shopify and WooCommerce while also supporting custom integrations, presenting real-time analytics through a unified dashboard that highlights essential performance metrics, lifetime value assessments, creative insights, and return on investment, thus empowering advertisers to identify successful campaigns, reduce unnecessary spending, and make informed choices based on precise attribution rather than mere conjecture. Utilizing state-of-the-art AI and machine learning methodologies, it effectively links conversions to individual advertisements, provides enriched conversion data back to the platforms, and delivers swift insights that enhance return on ad spend and lower acquisition costs, all while adhering to GDPR standards and emphasizing user privacy. Additionally, its intuitive interface is designed so that even individuals with limited technical expertise can harness its features to fine-tune their advertising tactics successfully. The comprehensive nature of TrueROAS not only improves clarity in marketing performance but also fosters confidence in decision-making processes for advertisers.

What is AttriKit?

AttriKit serves as a robust attribution platform tailored for marketing teams working with applications on iOS and Android systems. This solution meticulously monitors clicks on campaign links and the first-time app launches via mobile SDKs, classifying installations into categories such as verified, matched, estimated, and organic or unknown. With its intuitive dashboard, users can efficiently consolidate campaign spending, verify installations, and assess revenue, allowing for a thorough evaluation of acquisition strategies and informed choices regarding the scaling, maintenance, or reduction of their marketing efforts. Furthermore, AttriKit supports campaign links for a variety of advertising networks, provides conversion tracking for platforms such as Meta and TikTok, utilizes Apple Ads attribution signals, and integrates revenue data through RevenueCat. The platform also includes an iOS SDK bridge that enables the seamless transfer of verified campaign context to Superwall. Users can export installation and event data in formats like CSV or NDJSON and manage various resources via REST API or MCP tools. Offered as a Software as a Service (SaaS) platform, AttriKit supplies both iOS and Android SDKs to guarantee precise measurement and tracking of app performance as well as marketing success. As the landscape of digital marketing transforms, the significance of tools like AttriKit in refining app acquisition strategies is becoming ever more critical. This advancement helps teams remain competitive in a fast-paced environment, ensuring they can respond to changes and optimize their outreach effectively.

Media

Media

No images available

Integrations Supported

Google Ads
Meta Ads
TikTok Ads
Facebook Ads
Google Drive
Instagram Ads
Klarna
PayPal
Pinterest Ads
Shopify
Snapchat Ads
WooCommerce
X Ads (Twitter Ads)
YouTube Ads

Integrations Supported

Google Ads
Meta Ads
TikTok Ads
Apple Search Ads
Model Context Protocol (MCP)
RevenueCat
Superwall

API Availability

API Availability

Has API

Pricing Information

Free
Free Trial Offered?

Pricing Information

$249/month
Starter is $249 USD per month and includes 10,000 qualified installs per month. Additional qualified installs are $0.015 each. The first 10,000 qualified installs are available once at no charge before plan activation; there is no recurring free tier.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

TrueROAS

Date Founded

2020

Company Location

Sweden

Company Website

www.trueroas.com

Company Facts

Organization Name

Clashware Sàrl

Date Founded

2025

Company Location

Switzerland

Company Website

attrikit.io

Categories and Features

Advertising

Not specified

Marketing Attribution

Not specified

Categories and Features

Marketing Attribution

Not specified

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