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What is TrueNorth?

No matter what your goals may be, TrueNorth effectively demonstrates a growth strategy that aids in achieving them by breaking it down into achievable monthly targets. By unifying your data, you can improve the precision of your forecasts and track your actual performance against your predictions. In contrast to standard marketing forecasts, TrueNorth keeps your expected metrics prominently displayed, making them easily accessible for planning future actions. While generating ideas is relatively simple, what sets successful teams apart is their knack for prioritizing the most viable concepts. TrueNorth streamlines this process, enabling you to document your ideas and obtain the analytical insights needed to illustrate the influence of your marketing initiatives. This approach fosters more strategic choices that align with your growth objectives. The path to discovering your most effective ideas begins with probing questions, which TrueNorth supports through its Ideation Sessions—concise, asynchronous brainstorming opportunities. Ultimately, marketing experiments should be evaluated based solely on their outcomes, without biases related to their origins, to ensure an impartial assessment of their success. By creating a culture that prioritizes merit-based evaluations, TrueNorth equips teams to innovate, excel, and achieve remarkable results. This commitment to fostering an objective environment not only enhances creativity but also drives collective success within your organization.

What is TapClicks?

TapClicks serves as a comprehensive marketing solution and reporting dashboard tailored for media businesses, agencies, brands, and large organizations. By utilizing TapClicks, teams can streamline their processes, boost their service efficiency, and expand their business by minimizing the expenses associated with the creation and dissemination of marketing reports. The platform integrates various tools such as tapOrders and tapReports, alongside tapWorkflow and tapAnalytics, to offer a cohesive marketing operations experience. This unified approach not only enhances collaboration within teams but also provides valuable insights for strategic decision-making.

Media

Media

Integrations Supported

Google Ads
Google Analytics
Facebook Ads
Google Optimize

Integrations Supported

Google Ads
Google Analytics
Ad Reform
Adobe Experience Cloud
Birdeye
Callcap
Emma
Google Ad Manager
Instagram
Mailchimp
Marigold Engage+
Salesforce Agentforce Marketing
Twilio
Unbounce
X (Twitter)
Zapier
dotdigital Engagement Cloud
emfluence Marketing Platform

API Availability

API Availability

Pricing Information

$99 per month
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Venture Harbour Ltd.

Date Founded

2012

Company Location

United Kingdom

Company Website

truenorth.io

Company Facts

Organization Name

TapClicks

Date Founded

2009

Company Location

United States

Company Website

www.tapclicks.com

Categories and Features

Marketing Analytics

Not specified

Marketing Planning

Not specified

MRM

Not specified

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management

Business Intelligence

Ad Hoc Reports
Dashboard
Visual Analytics

Campaign Management

Multi-Campaign

Conversion Tracking

Not specified

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Visualization

Analytics
Dashboard Creation
Visual Discovery

Marketing Analytics

Campaign Management
Channel Attribution
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

MRM

Activity Planning
Approval Workflow

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Forecasting
Marketing Reports
Report Export
Scheduled / Automated Reports

Social Media Marketing

Analytics
Content Management
Multi-Account Management

Web Analytics

Conversion Tracking
Goal Tracking
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking

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