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What is TrueTargeting?

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

What is LeadEnforce?

LeadEnforce acts as a comprehensive tool aimed at assisting businesses, agencies, and marketers in efficiently expanding their audiences. By creating customized audiences drawn from the followers of selected Facebook groups and Instagram accounts, and incorporating data from LinkedIn regarding employment and education along with existing customer details, it allows advertisers to reach individuals who are more likely to respond positively to their promotions. This focused method significantly reduces wasteful advertising costs while also improving the success rates of marketing initiatives. Furthermore, LeadEnforce provides users with valuable insights into audience behaviors and preferences, enabling them to fine-tune their marketing strategies effectively. With its capabilities, LeadEnforce stands out as a vital resource for those looking to optimize their audience engagement and overall marketing performance.

Media

Media

Integrations Supported

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision

Integrations Supported

Facebook Ads

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$99/month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/truetargeting/

Company Facts

Organization Name

LeadEnforce

Date Founded

2018

Company Location

Israel

Company Website

leadenforce.com

Categories and Features

Advertising

Not specified

Categories and Features

Advertising

Not specified

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