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What is TrueX?

TrueX emerges as the groundbreaking platform for engaging with CTV audiences, broadening its reach across multiple screens. This cutting-edge platform allows consumers to customize their advertising experiences through the first value exchange product, which effectively drives significant results. As a result, viewers benefit from an improved experience, publishers experience a lighter ad load, and advertisers achieve a fivefold increase in brand impact when compared to conventional video ads. By directing your ads towards audiences who actively interact with a TrueX unit, you can guarantee that your advertisements will be prominently displayed. You can choose from pre-designed Blueprints or take advantage of our Creative Studio to express your creativity. This innovative platform facilitates the exchange of brand interactions for the most prized asset today: human attention. Furthermore, you can track the growth of your brand using in-unit surveys that assess the effectiveness of your marketing strategies. Granting consumers the power to control their ad experiences signals to them that your brand genuinely values their attention and respects their time. Ultimately, this strategy nurtures a more profound relationship between brands and their audiences, creating opportunities for more significant and impactful interactions. By prioritizing consumer choice, TrueX sets a new standard for advertising that resonates with today’s viewers.

What is TrueChoice?

Located in New York, TrueChoice Solutions excels in real-time tracking of customer preferences. Numerous innovative clients from the FORTUNE Global 1000 take advantage of the TrueChoiceâ„¢ Predictive Selling Suite, which utilizes patented econometric techniques that allow businesses to accurately gauge the shifting preferences of individual customers and employees as they occur. This method not only improves the overall experience for customers but also expedites the creation of sales leads and substantially enhances the profitability of each sale. TrueChoice Solutions delivers immediate insights into customer preferences, purchasing habits, and requirements, providing a forward-looking view of developing market trends. By harnessing these insights, our clients can strengthen their relationships with customers while simultaneously refining their marketing strategies, promoting innovation, and steering efforts for new product development. As a result, our solutions empower businesses to do more than merely respond to market fluctuations; they enable companies to actively influence and direct these changes for their benefit. With the ability to anticipate shifts in consumer behavior, clients can remain ahead of the competition.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/media/truex/

Company Facts

Organization Name

TrueChoice

Company Location

United States

Company Website

www.truechoice.io

Categories and Features

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Sales Analytics

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

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