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What is Unica?

HCL Unica is a powerful, AI-enhanced marketing platform designed to meet all the requirements of enterprise-level marketing. It enables marketers to plan, execute campaigns, and personalize interactions in real-time, all while benefiting from sophisticated automation capabilities. The platform accommodates a wide variety of channels, such as email, SMS, WhatsApp, social media, direct mail, kiosks, and ATMs. Unica also boasts remarkable scalability and adaptability, allowing it to be deployed either in the cloud or on-premises, and it seamlessly integrates with pre-existing marketing technologies. With its extensive suite of features, Unica delivers superior solutions for managing campaigns, orchestrating customer journeys, segmenting audiences, and providing omnichannel personalization, which collectively facilitates hyper-personalized and data-driven marketing efforts at scale. Moreover, the platform's user-friendly interface ensures that marketers can easily navigate its capabilities and harness its full potential for their campaigns.

What is LAHAR?

LAHAR provides a comprehensive software solution tailored to enhance digital marketing initiatives for businesses. By leveraging advanced marketing automation tools, we present a complete package designed to attract potential clients while nurturing relationships that drive online success. Our methodology, grounded in Inbound Marketing principles, allows your business to effectively generate new sales leads. We will craft and implement a customized digital marketing strategy that addresses the core tactics essential for successful Inbound Marketing. This strategy will enable your organization to attract specific traffic, develop leads, and convert them into genuine sales opportunities. The planned initiative will unfold over a 90-day period, beginning within a week after you engage with our Inbound Marketing software. During this time, we will arrange multiple conference calls to facilitate communication between your team and our inbound marketing specialists, ensuring a solid grasp of the digital marketing strategies being executed. It is vital that this process is completed within a maximum of 120 days, so your organization is well-prepared with the tools and expertise required for sustained success. This collaborative method not only aims to enrich your team's understanding but also equips them with effective strategies that can be utilized long after the initial plan has concluded, fostering continued growth and adaptability. By prioritizing this proactive approach, your business can remain competitive in the ever-evolving digital landscape.

Media

Media

Integrations Supported

Acquigo
Advantage
Amazon Web Services (AWS)
Munvo AI

Integrations Supported

Acquigo
Advantage
Amazon Web Services (AWS)
Munvo AI

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$229 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HCLSoftware

Date Founded

2019

Company Location

India

Company Website

www.hcl-software.com/unica

Company Facts

Organization Name

Lahar

Company Location

Brazil

Company Website

www.lahar.com.br/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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