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What is Unica?

HCL Unica is a powerful, AI-enhanced marketing platform designed to meet all the requirements of enterprise-level marketing. It enables marketers to plan, execute campaigns, and personalize interactions in real-time, all while benefiting from sophisticated automation capabilities. The platform accommodates a wide variety of channels, such as email, SMS, WhatsApp, social media, direct mail, kiosks, and ATMs. Unica also boasts remarkable scalability and adaptability, allowing it to be deployed either in the cloud or on-premises, and it seamlessly integrates with pre-existing marketing technologies. With its extensive suite of features, Unica delivers superior solutions for managing campaigns, orchestrating customer journeys, segmenting audiences, and providing omnichannel personalization, which collectively facilitates hyper-personalized and data-driven marketing efforts at scale. Moreover, the platform's user-friendly interface ensures that marketers can easily navigate its capabilities and harness its full potential for their campaigns.

What is Marketing Star?

Marketing Star streamlines the coordination, launch, and assessment of impactful customer journeys, all within one comprehensive platform. Experience a seamless customer journey that distinguishes your brand and enhances your multichannel marketing efforts. Connect with your audience through diverse channels, including email, SMS, WhatsApp, QR codes, and more, to engage them from multiple angles. Create flexible communication strategies that effectively direct customers toward conversion, no matter the channel they prefer. Unleash the power of multichannel marketing to achieve remarkable conversion rates that can transform your business. Whether you're aiming to craft simple campaigns or intricate, multi-faceted customer journeys, our dependable tools and innovative personalization options will support your vision. Benefit from the adaptability to develop scalable campaigns that keep customers engaged throughout their entire journey. With our intuitive template builder, you can effortlessly create and oversee designs for emails, SMS, landing pages, and other formats without needing any technical expertise. This user-friendly approach not only boosts your productivity but also enables you to devote more time to creating captivating content that truly connects with your audience, ultimately driving greater success in your marketing initiatives.

Media

Media

Integrations Supported

Acquigo
Advantage
Munvo AI
Resulticks
WhatsApp

Integrations Supported

Acquigo
Advantage
Munvo AI
Resulticks
WhatsApp

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$100 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HCLSoftware

Date Founded

2019

Company Location

India

Company Website

www.hcl-software.com/unica

Company Facts

Organization Name

Marketing Star

Date Founded

2021

Company Location

Singapore

Company Website

www.marketingstar.io

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

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