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What is UpRival?

Introducing a performance-driven ad server: UpRival, designed specifically for media buyers, ad networks, and various other users. Regardless of the products you promote, our templates ensure that both you and your development team can achieve the optimal ad experience. Our ad templates are effective in enhancing your branding, boosting performance, and allowing for a distinctive appearance. UpRival provides the flexibility to tailor your client-facing advertising server, enabling you to design a user interface that aligns perfectly with your brand identity. With just a few simple clicks, you can significantly enhance brand visibility and bolster your reputation. Additionally, UpRival simplifies the management and delivery of advertising campaigns across numerous websites, offering the capability to establish your own custom domains for a more personalized touch. This comprehensive approach allows for a seamless advertising experience that caters to your specific needs.

What is Equativ?

Equativ emerges as a leading independent entity in the advertising technology field, delivering a comprehensive suite of solutions designed for both advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ boasts an all-encompassing platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This integrated approach enables clients to effectively manage and optimize their digital advertising activities across various channels and formats. In June 2024, a strategic partnership with Sharethrough was established, creating one of the largest independent advertising platforms in the world and greatly enhancing its market influence. Committed to core values of transparency, privacy, and sustainability, Equativ continually pushes the limits of innovation within the digital advertising industry. This dedication not only empowers clients to achieve remarkable outcomes but also ensures that consumer rights are upheld throughout the process. The transformation of Equativ is a testament to its ability to respond proactively to the evolving landscape of the advertising sector, ensuring relevance in a rapidly changing environment. Through its ongoing growth and development, the company aims to lead the charge in shaping the future of advertising technology.

Media

Media

Integrations Supported

Integrations Supported

Commanders Act
DV Publisher Suite
FuseCommander
Illuma
MINT
Madyourself
ParkAve
TrustCommander

API Availability

API Availability

Pricing Information

$399 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

UpRival

Date Founded

2012

Company Location

United States

Company Website

uprival.com

Company Facts

Organization Name

Equativ

Date Founded

2001

Company Location

France

Company Website

www.equativ.com

Categories and Features

Ad Networks

Not specified

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Display Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Ad Networks

Not specified

Ad Server

Not specified

Display Advertising

Not specified

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