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What is Upstack Data?

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify. Modern browsers, ad blockers, and iOS privacy changes break the tracking ad platforms rely on, so campaigns optimize on incomplete data. Upstack captures events server-side and resolves who each visitor is across sessions and devices, feeding accurate first-party data to Meta, Google, and Klaviyo — for lower CAC, more reliable attribution, and more recovered revenue from Klaviyo abandonment flows. One platform, from $149/mo — with a 10-day free trial and a 60-day money-back guarantee.

What is Matchbook?

Matchbook is a cutting-edge platform for identity enhancement that caters to advertisers and marketers, allowing them to merge first-party data with up-to-date digital signals to broaden their reach across a variety of devices, refine retargeting strategies, and improve the precision of online and offline attribution. By utilizing extensive aggregated data obtained from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it constructs detailed identifier databases that link physical locations to digital identifiers, while also incorporating additional spatial elements like postal codes and geohashes. This robust tool can be applied in numerous ways, such as facilitating targeted advertising on connected TV (CTV/OTT), enabling efficient cross-software targeting and retargeting, implementing account-based marketing tactics, assessing campaign performance, enhancing identity graphs, and expanding audience reach beyond the limitations of first-party data. Additionally, Matchbook provides customizable matching criteria and historical context features, allowing clients to tailor and optimize their outcomes in alignment with specific strategies and objectives. Consequently, advertisers are better positioned to develop a unified and impactful marketing strategy across diverse channels, ensuring that their campaigns resonate more effectively with their intended audiences. Ultimately, this platform not only streamlines the marketing process but also drives measurable results.

Media

No images available

Media

Integrations Supported

Bing
Facebook Ads
Google Ads
Google Tag Manager
Klaviyo
Omnisend
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads
WordPress

Integrations Supported

Bing
Facebook Ads
Google Ads
Google Tag Manager
Klaviyo
Omnisend
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$149/month
Upstack Data Pricing

Server-side tracking, cross-device identity resolution, and multi-touch attribution — all included in every plan. Plans start at $149/mo. 10-day free trial, no contracts, cancel anytime.

Starter — $149/mo — up to 500 orders/month
Scale — $399/mo — up to 2,000 orders/month
Growth — $699/mo — up to 10,000 orders/month
Elite — $1,699/mo — up to 30,000 orders/month
Enterprise — Custom — 30,000+ orders/month

Every plan includes server-side tracking + Conversion API, cross-device identity resolution, and multi-touch attribution. Higher tiers add profit & loss reporting, channel attribution, dedicated support, and custom integrations.
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Upstack Data

Date Founded

2022

Company Location

United States

Company Website

www.upstackdata.com

Company Facts

Organization Name

Matchbook

Date Founded

2018

Company Location

United States

Company Website

www.matchbookdata.com

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

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