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What is Upstack Data?

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify. Modern browsers, ad blockers, and iOS privacy changes break the tracking ad platforms rely on, so campaigns optimize on incomplete data. Upstack captures events server-side and resolves who each visitor is across sessions and devices, feeding accurate first-party data to Meta, Google, and Klaviyo — for lower CAC, more reliable attribution, and more recovered revenue from Klaviyo abandonment flows. One platform, from $249/mo — with a 21-day free trial and a 60-day money-back guarantee.

What is Pathmetrics?

Pathmetrics is a powerful yet intuitive multi-touch attribution tool for WordPress, designed to help marketers track and understand how every visitor reaches conversion. Unlike traditional analytics platforms that rely on complex dashboards or opaque data models, Pathmetrics offers clear, visual insights into the entire customer journey—from the first click to form submission or purchase. It maps every interaction across channels such as Google, LinkedIn, YouTube, Facebook, Instagram, Bing, TikTok, and Pinterest, highlighting how each contributes to revenue. The plugin automatically tracks the time between first visit and conversion, providing a holistic view of user behavior and decision cycles. Fully integrated with WooCommerce and the most popular WordPress form builders, it requires no coding, scripts, or manual setup. Its GDPR-compliant architecture ensures visitor tracking only begins after consent, leveraging trusted cookie banner integrations like Cookiebot and CookieYes. With unlimited conversions and form tracking, Pathmetrics empowers teams to attribute marketing results with confidence and precision. It’s ideal for marketers who want to validate their UTM structures, measure true campaign performance, and prove ROI to stakeholders. The platform’s founders, based in Belgium, built Pathmetrics out of frustration with inaccurate attribution and “black box” data reporting. Today, Pathmetrics serves as the marketer’s truth engine, connecting the dots between traffic, engagement, and conversion—without the clutter.

Media

No images available

Media

No images available

Integrations Supported

WordPress
Bing
Facebook Ads
Google Ads
Google Tag Manager
Klaviyo
Omnisend
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads

Integrations Supported

WordPress
Bing
Facebook Ads
Google Ads
Google Tag Manager
Klaviyo
Omnisend
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads

API Availability

Has API

API Availability

Has API

Pricing Information

$249/month
Upstack Data Pricing

Plans start at $249/mo.
21-day free trial, 60-day money-back guarantee, no contracts, cancel anytime.

Attribution — $249/mo
Signal — $499/mo
Attribution + Signal — $649/mo

✓Marketing performance dashboards
✓Multi-touch attribution
✓P&L and contribution margin reporting
✓Unlimited lookback
✓Channel attribution reporting
✓Unlimited custom dashboards
✓Clean event stream to your warehouse
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Upstack Data

Date Founded

2022

Company Location

United States

Company Website

www.upstackdata.com

Company Facts

Organization Name

Pathmetrics

Date Founded

2025

Company Location

Belgium

Company Website

www.pathmetrics.io

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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