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What is Upsell Funnel Engine (UFE)?

The Upsell Funnel Engine (UFE) is a Shopify application designed to enhance sales by enabling merchants to create customized upsell and cross-sell funnels. It features tools such as pre- and post-purchase funnels, one-click purchasing options, and A/B testing that effectively improve conversion rates. This streamlined application is designed to maintain optimal store performance while being available in several languages to cater to a global audience. UFE seamlessly integrates with Shopify's native checkout process, ensuring compatibility with all payment processors, including Shopify Payments. Merchants have the option to design an unlimited number of sales funnels and can leverage real-time analytics to monitor their performance. Additionally, the app provides 24/7 customer support to assist users in fine-tuning their sales tactics. By utilizing A/B testing with various creatives and offers, merchants can significantly enhance their sales funnels and achieve higher conversion rates. Overall, UFE equips merchants with the tools they need to maximize their sales potential both effectively and effortlessly, ultimately leading to increased revenue growth.

What is Copilot Checkout?

Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.

Media

Media

Integrations Supported

Shopify
Cloudflare
Microsoft Clarity
Microsoft Copilot
PayPal
Stripe

Integrations Supported

Shopify
Cloudflare
Microsoft Clarity
Microsoft Copilot
PayPal
Stripe

API Availability

Has API

API Availability

Has API

Pricing Information

$9.99 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Helixo

Company Location

India

Company Website

helixo.co/upsell-funnel-engine/

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

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