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What is VCA?

VCA has teamed up with leading camera manufacturers to create a wide array of cameras that feature our advanced analytics engines. This collaboration has successfully integrated VCAedge analytics into numerous models, offering users access to innovative technology along with strong analytical functions. In line with the licensing structure of our current offerings, VCAedge presents various options, such as count, presence, and pro licenses, tailored to meet the diverse requirements of users. The count license is designed for accurate object counting, while the presence license specializes in precise object identification. In contrast, the pro license combines all prior features and introduces sophisticated capabilities, allowing users to create rules and set up complex filters that reduce false alerts. Furthermore, VCAedge maintains the same rules and filters found in the VCAserver, enabling customization through the camera's intuitive web interface with readily available options like Presence, Enter, Dwell, and counting lines. This smooth integration empowers users to utilize powerful analytics directly from their camera systems, significantly improving operational efficiency. Ultimately, this partnership not only enhances the functionality of the cameras but also offers users unparalleled flexibility to adapt the technology to their specific needs.

What is TraxSales?

TraxSales is an advanced solution designed for retail traffic analysis and sales accountability, aimed at helping companies accurately gauge customer interactions and improve performance without relying on increased foot traffic. It employs a camera-based people counting system along with advanced reporting features to capture time-stamped images of everyone entering a store, creating a dependable record of all potential sales encounters. This innovative system allows managers to sift through the collected data, removing entries that are not actual customers, such as employees or delivery personnel, which leads to traffic counts that are more accurate than traditional estimation techniques. Moreover, it integrates this validated traffic information into a comprehensive analytics platform, enabling businesses to track key metrics like conversion rates, revenue per visitor, staffing efficiency, and long-term performance trends. The platform also produces detailed reports that outline traffic trends hourly, daily, and historically, providing organizations with the necessary insights to fine-tune their staffing strategies effectively. By harnessing these insights, businesses can make strategic decisions that significantly improve their operational effectiveness and customer engagement. Ultimately, utilizing TraxSales empowers companies to optimize their resources and enhance the overall shopping experience for their customers.

Media

Media

Integrations Supported

SureView

Integrations Supported

SureView

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

VCA Technology

Date Founded

2007

Company Location

United Kingdom

Company Website

vcatechnology.com/products/vcaedge/

Company Facts

Organization Name

TraxSales

Date Founded

1996

Company Location

United States

Company Website

visualproof.traxsales.com

Categories and Features

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Categories and Features

Computer Vision

Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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