VUE DMS vs. Sellora AI

VUE DMS is a cloud-native dealer management system developed by Dominion DMS for automotive retailers seeking integrated tools for dealership operations, financial management, sales, and fixed operations. The platform runs on Microsoft Azure and provides a centralized environment for managing dealership information, transactions, and departmental workflows. Its sales and finance module enables users to maintain vehicle inventories, manage customer and prospect records, structure cash and financing deals, and generate electronic deal documentation. Multiple scenario desking allows sales teams to evaluate different payment arrangements, while configurable closing alerts help identify missing information before completing transactions. Accounting capabilities include general ledger management, accounts payable, accounts receivable, journal entries, financial statements, and intercompany accounting workflows. Users can filter financial records, reconcile schedules, import spreadsheet data, and export reports for accounting and management purposes. The service module provides collaborative repair orders that allow service advisors, technicians, and parts personnel to update the same work order simultaneously. Additional service capabilities include digital vehicle inspections, technician route sheets, timekeeping, customer messaging, and automatic storage of repair documentation. Parts management tools support inventory tracking, purchasing, special orders, customer quotations, invoicing, and electronic parts requests between dealership departments. VUE DMS also provides customizable dashboards, universal search, configurable access permissions, document archiving, and integrations with third-party applications through its partner ecosystem. Its cloud infrastructure includes geographically redundant protection, business continuity capabilities, automatic software updates, unlimited users, and unlimited data retention to support dealership operations.

Sellora AI operates as a web-based customer support and lead management system specifically designed for independent automotive businesses, including used car dealerships. This cutting-edge tool integrates vehicle inventories and their detailed specifications with customer queries and team responses in a seamless manner. Staff members can assess each vehicle's features as either present, absent, or unclear; in cases of uncertainty, the assistant prompts them to verify the information. Upon receiving the customer’s approval, a contact request can be initiated, capturing essential details such as name, phone number, or email, all linked to the specific vehicle for team review. The platform allows team members to access features based on their designated roles, bringing together leads, messages, appointments, and follow-ups within a single cohesive workspace. Although Sellora aids in managing initial customer interactions and streamlining sales processes, it does not serve as a comprehensive dealer management system, workshop, or accounting software. A public demonstration illustrates fictional data and set scenarios, but actual implementation requires users to create an account, emphasizing the need for customization in practical use. This organized framework not only simplifies operations for automotive enterprises but also fosters improved customer engagement through streamlined communication, ultimately enhancing the overall experience for both staff and clients. Furthermore, as the automotive industry continues to evolve, tools like Sellora will play a critical role in adapting to changing customer needs and expectations.