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What is Varify.io?

Varify.io is a cloud-based solution that specializes in A/B testing and optimizing landing pages, enabling companies to design, test, and improve their website interactions to boost conversion rates without needing coding knowledge. Users can generate an endless array of A/B tests and dynamic landing pages derived from their current websites, using either a visual editor or through the application of custom JavaScript or CSS; additionally, it seamlessly integrates with popular analytics platforms like Google Analytics 4 and Google Tag Manager, allowing experiment findings to be assessed within the user’s existing analytics framework to prevent data discrepancies. The platform includes a variety of features such as audience targeting, parameter targeting, split URL testing, and enhancements for campaigns like exit intent overlays and notifications, which help to better engage site visitors. Moreover, it ensures compliance with GDPR, works well with single-page applications, and aims to provide transparent and unlimited testing capabilities without constraining traffic. Users value its user-friendly interface, clear reporting, and quick setup process, making it a preferred option for businesses aiming for effective optimization strategies. Furthermore, Varify.io’s dedication to customer satisfaction is reflected in its ongoing updates and enhancements that are influenced by user feedback, showcasing its commitment to continuous improvement. This focus on user experience not only strengthens its reputation but also fosters a loyal customer base that appreciates reliable and efficient tools for website optimization.

What is Convert Experiences?

Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. Our SmartInsert technology eliminates flickering across both frontend and backend experiments, while 40+ stackable targeting filters and robust APIs enable sophisticated test deployment. Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention—all backed by expert support to help you launch tests in under 30 minutes. We also operate with a conscious business approach, donating approximately 10% of our top-line revenue to planetary causes, and to make sure our users are not left out, we provide exclusive features like Convert Signals™, Deploys, and Environments—ensuring you can perform experiments geared towards educating their growth.

Media

Media

Integrations Supported

Adobe Analytics
Fullstory
Google Analytics
Google Tag Manager
Matomo
Shopify
Snowplow Analytics
Google Cloud BigQuery

Integrations Supported

Adobe Analytics
Fullstory
Google Analytics
Google Tag Manager
Matomo
Shopify
Snowplow Analytics
AVANSER
Amplitude
Decibel
Demandbase
Justuno
Oracle Advertising
PrestaShop
Roistat
Tumblr
WordPress
Yandex Metrica
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

$189 per month
Free Trial Offered?

Pricing Information

$399.00 per month
Pricing plans depending on Monthly Tested Users: Growth, Pro, Enterprise
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Varify.io

Date Founded

2019

Company Location

Germany

Company Website

varify.io/en/

Company Facts

Organization Name

Convert.com

Date Founded

2010

Company Location

United States

Company Website

www.convert.com

Categories and Features

AB Testing

Not specified

Categories and Features

AB Testing

Audience Targeting
Multivariate Testing
Split Testing
Visual Editor

Campaign Management

Event Triggered Actions

Personalization

A/B Testing
Behavioral Targeting
Experience Management
Website Personalization

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