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What is Vector?

Vector is an innovative marketing platform designed to implement contact-based strategies that help businesses identify and engage with highly interested potential clients, thereby enhancing lead generation and conversion rates. Among its features is site de-anonymization, which reveals the identities of visitors to a company's website, coupled with intent data at the individual contact level that provides insights into the behaviors and preferences of prospective buyers. In addition, Vector allows users to create hyper-targeted advertising audiences, enabling companies to effectively connect with specific prospects across various channels. Its compatibility with popular tools like HubSpot, Salesforce, and Slack promotes a streamlined workflow for both marketing and sales teams alike. Moving beyond traditional account-based marketing methods, Vector advocates for a more contemporary predictive scoring model focused on individual contacts. Unlike older intent data providers that only inform businesses which companies are currently interested, leaving sellers in the dark, Vector offers clear, actionable insights that illuminate the direction forward, empowering teams to make informed decisions. By leveraging multiple data sources, Vector not only enhances targeting precision but also fosters a more personalized approach to customer engagement, ultimately transforming how businesses connect with their audience.

What is Trafera.io?

Trafera.io is a revenue intelligence system engineered to help GTM teams capture, enrich, and activate real buying intent across every digital channel. It identifies the actual individuals behind anonymous site visits, giving teams access to verified contacts, company details, and decision-maker hierarchy at the moment interest is shown. AI-powered enrichment enhances each profile with behavioral signals, engagement depth, and predictive scoring, allowing sales and marketing to prioritize the right prospects instantly. Trafera.io connects seamlessly with CRM and marketing automation tools, routing leads automatically and keeping all data synchronized across the stack. Its precision-built integrations enable teams to deploy retargeting audiences, launch dynamic ad workflows, and align messaging with each persona’s journey. Unlike legacy ABM tools that rely on broad account lists, Trafera.io surfaces person-level intent and maps the full buying committee. Real-time intelligence reduces wasted budget, accelerates qualification cycles, and increases MQL flow without additional spend. The platform’s dashboards provide a unified view of signals, contacts, patterns, and performance across all channels. This creates a consistent, repeatable engine for pipeline generation, empowering teams to calibrate outreach with accuracy. For organizations seeking a modern, AI-driven approach to demand creation, Trafera.io delivers the clarity and control needed to outperform competitors.

Media

Media

No images available

Integrations Supported

Airtable
Apollo.io
Dash0
Facebook Ads
FirstQuadrant
Gmail
HockeyStack
HubSpot Customer Platform
HubSpot Marketing Hub
Instagram Ads
Jira
LinkedIn Ads
MongoDB
Observo AI
Outreach
Salesloft
Slack
Snapchat Ads
Userled
lemlist

Integrations Supported

Airtable
Apollo.io
Dash0
Facebook Ads
FirstQuadrant
Gmail
HockeyStack
HubSpot Customer Platform
HubSpot Marketing Hub
Instagram Ads
Jira
LinkedIn Ads
MongoDB
Observo AI
Outreach
Salesloft
Slack
Snapchat Ads
Userled
lemlist

API Availability

Has API

API Availability

Has API

Pricing Information

$399 per month
Free Trial Offered?
Free Version

Pricing Information

$9
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Vector.co

Date Founded

2022

Company Location

United States

Company Website

www.vector.co

Company Facts

Organization Name

Trafera.io

Date Founded

2025

Company Location

United States

Company Website

trafera.io

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

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