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What is Velocify?

Succeeding in today's mortgage market requires a well-organized and sophisticated sales approach. Velocify®, a component of the ICE Mortgage Technology™ Platform, leverages the capabilities of sales automation to improve your team's efficiency and maintain their focus on revenue-generating activities. By optimizing and executing your customized sales process within Salesforce, your sales team, Salesforce admins, and loan officers will be significantly empowered to grow the business and secure more loans. This integration transforms your Salesforce framework into a powerful asset for lead generation, deal closure, and the creation of valuable reports. Are you ready to elevate your lead conversion rates by an astonishing 400%? Gain access to mortgage leads from over 1,400 connected sources, automatically distribute new leads, reassign those that haven’t been acted upon, prioritize communications with potential clients, and craft individualized sales workflows to ensure timely follow-ups for all leads. By swiftly addressing urgent inquiries, you can implement more effective sales strategies, ultimately resulting in a higher volume of closed loans, which fosters enhanced profitability and expanded growth prospects for your enterprise. In the competitive landscape of mortgages, adopting these strategies is essential for staying ahead of the curve.

What is Lendware?

Stop losing deals to disorganized processes. Lendware is the mortgage CRM built to unite your entire team — from loan officers to enterprise executives — on one powerful platform. Lendware's lead conversion tools keep prospects moving through your pipeline with automated nurture sequences, smart workflows, and real-time visibility into every touchpoint. No more leads falling through the cracks. With a complete marketing toolkit built in, Lendware helps you generate more leads, strengthen client relationships, and grow your loan portfolio — without needing a separate marketing platform. Lendware Predict takes it further with AI propensity models that identify which borrowers in your database are most likely to transact, so your team always knows where to focus. Centralized reporting, enterprise-grade compliance controls, and 100+ integrations make Lendware the last CRM your mortgage business will ever need.

Media

Media

Integrations Supported

CallTools
Causal
Constant Contact
Conversica
FlowUp
Formstack Documents
Grow
HubSpot Marketing Hub
LeadsBridge
LenderHomePage
ProspectBoss
SlideShare

Integrations Supported

BoomTown
Encompass
Gmail
LeadMailbox
LendingPad
SimpleNexus Mortgage Platform
Zapier
realtor.com

API Availability

API Availability

Pricing Information

$60 per user per month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

ICE Mortgage Technology

Date Founded

2000

Company Location

United States

Company Website

www.icemortgagetechnology.com/products/velocify

Company Facts

Organization Name

Lendware

Date Founded

2019

Company Location

United States

Company Website

lendware.ai/

Categories and Features

Inside Sales

Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Lead Capture
Lead Distribution
Lead Scoring
Performance Management

Lead Management

Activity Tracking
Lead Distribution
Pipeline Management
Source Tracking

Lead Scoring

Not specified

Sales Acceleration

Not specified

Sales Gamification

Not specified

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Financial CRM

Account Alerts
Asset Management
Expense Tracking
Household Tracking
Influence Tracking
Lead Management
Marketing Management
Relationship Tracking
Team Assignments
Territory Management

Mortgage and Loans

Not specified

Sales Tracking

Activity Dashboard
Alerts / Notifications
Email Templates
Lead Management
Lead Scoring
Pipeline Management
Reporting / Analytics
Task Management

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