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What is Velocity?

Velocity is a cutting-edge platform that utilizes artificial intelligence to enhance monetization and distribution, striving to connect advertisers with users who exhibit high intent in generative AI settings while also aiding AI publishers in achieving sustainable income. It converts each user interaction into a creative brief by evaluating the context of discussions, signals of intent, and real-time data to pinpoint the ideal advertiser, offer, and message for that specific interaction. By merging advertiser resources with the ongoing conversational context, Velocity generates tailored text, visuals, or rich media content, seamlessly integrating it into the ongoing conversation. The AI Ad Network of the platform supports a variety of advertising formats, including in-chat advertisements, display ads, multi-brand carousels, interactive polls, placements during loading times, sponsored follow-up questions, and immersive playable experiences. Additionally, a real-time mediation layer conducts auctions for demand sources, boosting yield and performance while granting publishers control over ad placements, pacing, frequency capping, and A/B testing for optimization. By adopting this comprehensive strategy, Velocity not only fosters revenue growth for publishers but also enhances the user experience through the delivery of pertinent and captivating advertisements. Ultimately, this innovative approach positions Velocity as a leader in the evolving landscape of AI-driven advertising solutions.

What is Playable?

Playable is a leading gamification platform built to empower marketers at enterprise scale by converting customer engagement into tangible business results. It enables brands to design and deploy captivating interactive experiences that enhance brand recall, deepen customer loyalty, and stimulate advocacy through immersive gameplay. The platform excels at gathering zero-party data in a transparent, compliant manner, fueling highly personalized marketing campaigns and informed decision-making. Marketers can leverage Playable to boost conversion rates, optimize marketing budgets, and amplify the effectiveness of campaigns across paid, owned, and earned media. With an average engagement duration of over a minute and a nearly 25% click-through rate, Playable campaigns consistently outperform standard digital marketing efforts. The platform features a comprehensive library of games spanning luck, knowledge, and skill categories, allowing tailored experiences to meet varied marketing objectives. Trusted by over 650 global brands such as Virgin Red, Carlsberg, and Costcutter, Playable demonstrates proven success through case studies showing doubled redemption rates and record-low acquisition costs. Its enterprise-grade security, compliance with ISO 27001 and GDPR, and data privacy commitment offer marketers peace of mind. By blending creative gamification with actionable analytics, Playable transforms fleeting brand moments into lasting impact and measurable ROI. The platform’s ease of integration and support ensures rapid deployment and ongoing campaign optimization.

Media

Media

Integrations Supported

Airship
Apsis One
Bloomreach
Braze
Custobar
Eloqua
Emarsys
InterMail
Klaviyo
LeadDesk
LianaCommerce
MailUp
Mailchimp
Maileon
Mapp Marketing Cloud
Mosaic by MethodWorx
Revinate
Sendlane
Spotler
dotdigital Engagement Cloud

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Webinars
Online Training

Company Facts

Organization Name

Velocity

Company Location

United States

Company Website

velocity.io

Company Facts

Organization Name

Playable

Date Founded

2017

Company Location

Denmark

Company Website

playable.com

Categories and Features

AI Advertising

Not specified

Categories and Features

Gamification

Collaboration Tools
Contest Management
Feedback Management
For Sales
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management

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