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What is Viafoura?

Viafoura, a company specializing in digital experiences, provides brands with a comprehensive set of engagement and personalization tools designed to transform unknown visitors into known users and maximize conversion rates. By enabling brands to cultivate direct connections with their audiences, we help them lessen their reliance on social media platforms. Our extensive array of engagement solutions includes live chat features, tailored polls, interactive community discussions, ratings and reviews, an on-site community feed, along with personalized notifications and alerts, all aimed at engaging, converting, and retaining visitors directly on the brands' owned platforms. In addition, Viafoura offers AI-driven, top-tier content moderation solutions that can be tailored to align with each customer's specific community standards. This allows clients to effectively scale their audience engagement and community-building initiatives while ensuring a respectful and brand-safe online environment, ultimately fostering a more meaningful connection with their audience. As a result, brands can enhance their overall digital strategy and create lasting relationships with their users.

What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

Media

Media

Integrations Supported

Arc XP
Audiense
Axis LMS
BlueConic
Cerby
Data Virtuality
Desktop.com
Facebook
Google Analytics
Gradient Works
Hootsuite
OAuth
OwlyGPT
RingCentral RingCX
SAP Customer Data Cloud
Tableau
Upfluence
WordPress
X (Twitter)
Zephr

Integrations Supported

Arc XP
Audiense
Axis LMS
BlueConic
Cerby
Data Virtuality
Desktop.com
Facebook
Google Analytics
Gradient Works
Hootsuite
OAuth
OwlyGPT
RingCentral RingCX
SAP Customer Data Cloud
Tableau
Upfluence
WordPress
X (Twitter)
Zephr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$9,600 per year
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Viafoura

Date Founded

2012

Company Location

Canada

Company Website

viafoura.com

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Categories and Features

Blog

Analytics
Collaborative Writing
Comment Moderation
File Sharing
Group Posting
Monetization Tools
Post Management
Search
WYSIWYG Rich Text Editing

Community

Content Management
Content Moderation
Discussions / Forums
Event Management
Group Management
Ideation / Crowdsourcing
Member Directory
Membership Management
Social Media Management
Website Management
White Label

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Live Chat

Canned Responses
Customizable Branding
Geo Targeting
Offline Form
Proactive Chat
Screen Sharing
Third Party Integration
Transfers / Routing
Website Visitor Tracking

Review Management

Campaign Management
Dashboard
Negative Feedback Management
Response Management
Review Monitoring
Review Notification
Review Request
Sentiment Analysis
Social Sharing
White Label

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Review Management

Campaign Management
Dashboard
Negative Feedback Management
Response Management
Review Monitoring
Review Notification
Review Request
Sentiment Analysis
Social Sharing
White Label

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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