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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is Fusion92?

We develop captivating advertising experiences that foster consumer interaction through our cutting-edge, data-driven solutions. Our advertisements are truly flexible, designed in real-time by leveraging insights related to individual users and their geographical context. By ingeniously combining data with creative elements, we provide advertisers with unmatched adaptability in their promotional efforts. Our state-of-the-art technology not only boosts efficiency and speeds up time-to-market but also helps in cutting overall costs. This unique system encourages consumer engagement by displaying personalized, dynamic messages through digital display advertisements. With an emphasis on localized content and analytics, our creative ad designs are ready for quick implementation. Our data-informed ad units can easily connect with any content source, presenting a diverse range of formats across all channels. Instant updates remove the necessity for re-trafficking, ensuring that campaigns stay up-to-date. There’s nothing that connects with consumers like video, and our video technology leverages the power of moving visuals to convey compelling marketing messages that yield significant results. Furthermore, our comprehensive strategy integrates seamlessly across all platforms, amplifying the reach and effectiveness of every single campaign we initiate. This holistic approach not only enhances brand visibility but also cultivates lasting consumer relationships.

Media

Media

Integrations Supported

Eyeota
Ours Privacy
Proximic by Comscore

Integrations Supported

Eyeota
Ours Privacy
Proximic by Comscore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

Fusion92

Date Founded

1999

Company Location

United States

Company Website

liquidus.net/dynamic-ad-tech/

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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