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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is Optimatic?

We pinpoint your target audience through their genuine online behaviors instead of relying on mere assumptions. Our experienced team at Optimatic recognizes the typical challenges that arise in client and vendor relations, particularly due to the lack of clarity that often hinders effective account management. With a commitment to transforming this interaction, Optimatic places a strong emphasis on transparency and honesty from the very beginning, ensuring that everything is clearly communicated while providing outstanding service in a friendly setting. Unlike conventional display advertising methods that depend on the outdated Google Ads system, we have moved past the era of generic affinity and in-market targeting. We are introducing a groundbreaking approach to display advertising that leverages detailed audience insights specific to your website visitors, while also incorporating additional elements such as intent signals, geographic data, mobile app installs, and various other metrics. This fresh methodology empowers us to engage with your audience more effectively than ever before, fostering a deeper connection that drives results. Furthermore, our focus on customization allows us to create tailored campaigns that resonate with your audience's unique preferences and behaviors.

Media

Media

Integrations Supported

Eyeota
Ours Privacy
Proximic by Comscore

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

Optimatic

Date Founded

1999

Company Location

United States

Company Website

optimatic.io

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Native Advertising

Not specified

Video Advertising

Not specified

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