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What is Viant Advertising Cloud?

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

What is StackAdapt?

The Success of Agencies. Delve into the self-service programmatic advertising platform that is a favorite among leading digital marketers throughout North America. StackAdapt elevates the conventional Demand-Side Platform (DSP) experience by providing state-of-the-art technology, coupled with a committed team that has a deep understanding of the advertising environment and the agencies striving to exceed client expectations. This is exactly why StackAdapt presents distinctive benefits: there are no monthly minimums, accommodating the variable nature of brands, campaigns, and market fluctuations. Moreover, the insight provided by the StackAdapt Creative Studio ensures that your programmatic media mix performs at its best, paired with outstanding creatives. In addition, StackAdapt offers a vast array of inventory sources across diverse channels and devices, positioning itself as the industry leader in scalable native advertising. With such a comprehensive suite of offerings, agencies are empowered to effectively manage the intricacies of the digital advertising landscape while achieving their goals. This adaptability and resourcefulness ultimately contribute to the sustained success of agencies in a competitive market.

Media

Media

Integrations Supported

Eyeota
Ours Privacy
Proximic by Comscore

Integrations Supported

Eyeota
ACCEO Retail-1
AccessOwl
Ad Reform
AgencyAnalytics
Clearboard
Desktop.com
Octane11
Supermetrics

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Contact StackAdapt for pricing details.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Webinars
Online Training

Training Options

Not specified

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Company Facts

Organization Name

StackAdapt

Company Location

Canada

Company Website

www.stackadapt.com

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Ad Management

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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