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What is Vya?

Direct mail continues to be an effective strategy for generating new sales and attracting potential customers, providing significant advantages to businesses in numerous industries. At Vya, we are prepared to manage your entire direct mail campaign, from the initial corporate strategy to the final delivery into the hands of consumers. By combining our intuitive MRM systems with our established printing solutions, we offer tailored templates, simplified approval workflows, effective project oversight, and considerable cost reductions on printing and postage. Our committed print and fulfillment experts are available to assist you with a variety of options, including conventional mailers, Every Door Direct Mail® (EDDM®) initiatives, dimensional mailers, custom kits, and more, helping your campaign stand out in a crowded marketplace. Furthermore, we merge our deep knowledge of printing and direct mail with our marketing resource management technology to provide a comprehensive range of services. This integrated approach allows for local customization, list acquisition, efficient data management, and seamless printing and distribution, all designed to bolster your marketing initiatives. By utilizing our all-encompassing solutions, you can guarantee that every element of your direct mail campaign is executed with precision and excellence, ultimately leading to greater customer engagement and sales success. Our commitment to quality and innovation ensures that your marketing efforts resonate effectively with your target audience.

What is Fiery Variable Data Printing?

Fiery® technology provides top-notch variable data printing capabilities that effortlessly fit into any existing workflow. Its flexible and scalable solutions allow for the creation and implementation of personalized direct mail and other marketing strategies, bolstering both your product offerings and revenue potential, irrespective of your familiarity with VDP. The swift and adaptable VDP functionalities enhance the profitability of your digital printing equipment significantly. Whether you're managing a simple direct mail postcard or an intricate cross-media campaign, Fiery® technology ensures that your variable data projects are executed with precision and efficiency, meeting customer demands and tight timelines. Moreover, you can choose the VDP authoring software and programming language that best suit your operational needs, allowing for a customized approach to your printing tasks. This level of flexibility not only streamlines processes but also empowers businesses to maintain a competitive edge in an ever-evolving market landscape. Consequently, adopting Fiery® technology can lead to improved customer satisfaction and increased business growth.

Media

Media

Integrations Supported

Integrations Supported

PageDNA
Viesus

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

Windows

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Vya Systems

Date Founded

1991

Company Location

United States

Company Website

www.vyasystems.com

Company Facts

Organization Name

EFI

Date Founded

1989

Company Location

United States

Company Website

www.efi.com/products/fiery-servers-and-software/fiery-workflow-suite/fiery-variable-data-printing-solutions/overview/

Categories and Features

Direct Mail Automation

Analytics/Reporting
Design Management
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration

Web to Print

Not specified

Categories and Features

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