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What is Vya?

Direct mail continues to be an effective strategy for generating new sales and attracting potential customers, providing significant advantages to businesses in numerous industries. At Vya, we are prepared to manage your entire direct mail campaign, from the initial corporate strategy to the final delivery into the hands of consumers. By combining our intuitive MRM systems with our established printing solutions, we offer tailored templates, simplified approval workflows, effective project oversight, and considerable cost reductions on printing and postage. Our committed print and fulfillment experts are available to assist you with a variety of options, including conventional mailers, Every Door Direct Mail® (EDDM®) initiatives, dimensional mailers, custom kits, and more, helping your campaign stand out in a crowded marketplace. Furthermore, we merge our deep knowledge of printing and direct mail with our marketing resource management technology to provide a comprehensive range of services. This integrated approach allows for local customization, list acquisition, efficient data management, and seamless printing and distribution, all designed to bolster your marketing initiatives. By utilizing our all-encompassing solutions, you can guarantee that every element of your direct mail campaign is executed with precision and excellence, ultimately leading to greater customer engagement and sales success. Our commitment to quality and innovation ensures that your marketing efforts resonate effectively with your target audience.

What is MarketVue?

MarketVue stands out as a cutting-edge direct mail automation platform designed specifically for companies looking to craft, launch, and refine customized mailing initiatives, seamlessly integrating traditional outreach with digital marketing techniques. Its user-friendly drag-and-drop design interface allows individuals to create professional mail pieces in just minutes, using a variety of templates, branding assets, personalization options, QR codes, and pURLs, all without requiring any design expertise. By connecting direct mail to engaging landing pages and call tracking systems, it empowers marketers to increase conversion rates and monitor engagement across multiple channels in a unified manner. The platform simplifies the entire production process—covering printing, postage, and distribution—through an extensive national network that allows for quick campaign rollouts and scalability without the need for manual intervention. Additionally, MarketVue provides real-time analytics, tracking for mail deliveries, and comprehensive dashboards that offer full transparency into critical performance metrics, enabling teams to refine their targeting strategies and improve overall results. This holistic approach ensures that businesses can readily adjust their tactics based on quantifiable results and actionable insights, ultimately driving more effective marketing outcomes. As a result, companies leveraging MarketVue can expect to see a significant enhancement in their marketing efficiency and campaign success.

Media

Media

Integrations Supported

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
Salesforce
Zapier

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$125 per month
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Vya Systems

Date Founded

1991

Company Location

United States

Company Website

www.vyasystems.com

Company Facts

Organization Name

MarketVue

Date Founded

2021

Company Location

United States

Company Website

marketvue.io

Categories and Features

Direct Mail Automation

Analytics/Reporting
Design Management
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration

Web to Print

Not specified

Categories and Features

Email Marketing

Not specified

Marketing Automation

Not specified

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